OpenJournalRank

Journal rankings · indicator year 2011

Choose a field to open its ranking, or a journal to find its row in its subfield’s list.

Subfield ranking · 2011

Marketing journal rankings 2011

71 ranked journals · Subfield in Business, Management and Accounting

Marketing has 71 ranked journals in 2011. The median OJR rose 0.13 on 2010 to 2.19, above the world average of 1.00; Q1 starts at OJR 3.55. The top three are Journal of International Marketing, Journal of Service Research, and Journal of Retailing.

Ranks and citation indicators: 2011. Journal access status and listed APC: source snapshot September 23, 2026.

Ranked journals

Journals whose main subfield sits in this category and that published at least 30 citable documents (articles, reviews and conference papers) in 2008–2010, the window the 2011 score is computed on.

71
13% of Business, Management and Accounting
Median OJR

The OpenJournalRank Indicator (OJR) is a free, publicly available metric of a journal’s field-normalized citation impact, computed from open OpenAlex citation data. It compares citations to a journal’s papers from the previous three years with the world average for papers of the same subfield, year and type, so 1.00 is the world average and values can be compared across fields. It is computed with the NCI3 method.

The middle OJR among ranked journals in this category: half score higher, half lower. 1.00 is the world average for papers of the same subfield, year and type.

The dot is this category, the solid tick is the median of all ranked journals and the dashed line is the world average.

2.19+0.13 vs 2010
This subfieldAll 0.94World 1.00
Open-access journals

Share of ranked journals in this category that are fully open access, so every paper is free to read. Hybrid journals, which sell subscriptions and open single papers for a fee, are not counted.

6%
All fields: 22%
Median listed APC

Median list price of the article processing charge, in US dollars, among ranked journals in this category that list a price above zero. Journals with a listed APC of $0 and journals with no known price are left out of this median. The At a glance table below gives a second median that includes the $0 prices.

$3,900
Median positive listed APC: $3,900 among 27 journals. 44 have no known price. All fields: $3,470.

Subfields of Business, Management and Accounting (9)

71 ranked journals

Filters

Quartile

Quartiles split the ranked journals of the list you are viewing into four equal groups by OJR. Q1 is the top quarter and Q4 the bottom quarter.

They are computed within the list on screen, so a journal can be Q1 in its subfield and Q2 in the global ranking.

Access
APC (list price)
Loading every ranked journal in this list…
Marketing ranking, 2011

Rank is the position by OJR within the list on screen; 1 is the highest.

OJR is field-normalized 3-year citation impact: 1.00 is the world average for papers of the same subfield, year and type, so values compare across fields.

The badge is the journal’s quartile in this list.

OJR

Citations per paper over a two-year window, counted from OpenAlex. It is not field-normalized, so compare it only between journals of the same field.

▲ or ▼ is the change from 2010. This is OpenJournalRank’s own count, not Clarivate’s Journal Impact Factor.

Citable documents (articles, reviews and conference papers) published in 2008–2010, the window the 2011 OJR is computed on. A journal needs at least 30 to be ranked.

Share of the journal’s 2008–2010 papers that are free to read in any open-access form. The green OA tag next to a title marks a fully open-access journal.

List price of the article processing charge in US dollars. “$0 listed” means the listed price is zero; a dash means no price is listed.

The line is the journal’s OJR from 2002 to 2011.

Compare
1Journal of International MarketingSAGE Publishing · United States
9.55Q14.94 0.48 up from 2010756%$5,400
2Journal of Service ResearchSAGE Publishing · United States
7.20Q15.45 2.46 up from 20101025%$3,900
3Journal of RetailingElsevier BV · United States
6.22Q14.50 0.72 up from 201013721%$3,030
4Journal of service managementEmerald Publishing Limited · United Kingdom
6.09Q13.60 1.60 up from 20107524%—
5Journal of MarketingSAGE Publishing · United Kingdom
5.72Q14.53 1.43 up from 20105053%$5,400
6European Journal of MarketingEmerald Publishing Limited · United Kingdom
5.61Q12.91 0.64 up from 201025412%—
7Journal of Marketing ResearchSAGE Publishing · United Kingdom
5.17Q14.09 0.33 down from 201023519%$5,400
8Journal of the Academy of Marketing ScienceSpringer Science+Business Media · United States
4.94Q14.41 2.38 up from 201015619%$4,790
4.37Q13.05 0.72 up from 201011136%$4,000
10International Journal of Electronic CommerceTaylor & Francis · United States
4.37Q12.64 0.46 up from 2010754%—
11Journal of Consumer ResearchOxford University Press · United States
4.36Q13.84 0.18 up from 201029616%$4,224
12Journal of Business ResearchElsevier BV · United States
4.24Q12.13 0.12 up from 201063011%$4,440
13Journal of Services MarketingEmerald Publishing Limited · United Kingdom
3.90Q12.52 0.75 up from 20101458%—
14Psychology and MarketingWiley · United States
3.80Q12.61 0.15 down from 20101718%$3,800
15Marketing ScienceInstitute for Operations Research and the Management Sciences · United States
3.79Q12.57 0.30 down from 201032410%—
16Journal of Retailing and Consumer ServicesElsevier BV · United Kingdom
3.76Q12.16 0.25 up from 20101524%$4,510
17Journal of Fashion Marketing and ManagementEmerald Publishing Limited · United Kingdom
3.61Q11.51 0.01 up from 20101219%—
18Journal of AdvertisingTaylor & Francis · United States
3.55Q12.18 0.09 down from 201011311%—
19Service Industries JournalTaylor & Francis · United Kingdom
3.51Q23.23 1.68 up from 201046410%—
3.37Q20.64 1.81 down from 2010570%—
21Information Economics and PolicyElsevier BV · Netherlands
3.28Q21.97 0.16 up from 20109313%$3,930
22Journal of Brand ManagementPalgrave Macmillan · United Kingdom
3.04Q21.94 1.01 up from 201014118%$3,390
23Marketing TheorySAGE Publishing · United Kingdom
3.03Q22.43 0.15 down from 2010746%$3,900
24Service ScienceInstitute for Operations Research and the Management Sciences · United States
3.03Q22.21 0.35 up from 2010437%—
25Journal of Consumer MarketingEmerald Publishing Limited · United Kingdom
2.98Q21.58 0.27 up from 20102545%—
26International Journal of Retail & Distribution ManagementEmerald Publishing Limited · United Kingdom
2.92Q22.04 0.46 up from 20101816%—
27The Journal of Marketing Theory and PracticeTaylor & Francis · United States
2.84Q22.26 0.30 up from 2010780%—
28Direct Marketing An International JournalEmerald Publishing Limited · United Kingdom
2.81Q22.50 1.64 up from 201044——
29Journal of Product & Brand ManagementEmerald Publishing Limited · United Kingdom
2.69Q21.20 0.05 down from 20101991%—
30Quantitative Marketing and EconomicsSpringer Science+Business Media · Netherlands
2.68Q22.10 0.83 up from 20103923%$2,990
31Organization & EnvironmentSAGE Publishing · United States
2.63Q21.67 0.01 down from 2010760%$3,900
32Marketing Intelligence & PlanningEmerald Publishing Limited · United Kingdom
2.60Q21.42 0.02 down from 20101546%—
33Asia Pacific Journal of Marketing and LogisticsEmerald Publishing Limited · United Kingdom
2.56Q21.70 0.51 up from 20109711%—
34Journal of MacromarketingSAGE Publishing · United Kingdom
2.42Q21.51 0.06 up from 20101262%$3,900
35Journal of Marketing ManagementTaylor & Francis · United Kingdom
2.26Q21.29 0.09 down from 201022119%—
36Qualitative Market Research An International JournalEmerald Publishing Limited · United Kingdom
2.19Q21.30 0.14 down from 2010963%—
37International Journal of Market ResearchSAGE Publishing · United Kingdom
2.14Q30.92 0.06 up from 20102025%$3,650
38Journal of Consumer BehaviourWiley · United Kingdom
1.95Q31.32 0.69 down from 201010023%$3,350
1.86Q30.94 0.34 down from 20109410%—
40Journal of International Consumer MarketingTaylor & Francis · United States
1.85Q30.87 0.08 up from 20106226%—
41Journal of Advertising ResearchAdvertising Research Foundation · United States
1.83Q31.32 0.23 down from 20101603%—
42Marketing LettersSpringer Science+Business Media · Netherlands
1.82Q31.27 0.47 down from 20109916%$3,190
1.76Q31.50 0.15 up from 201027816%$3,400
44Journal of Global MarketingTaylor & Francis · United States
1.67Q31.13 0.48 up from 2010689%—
45Journal of Strategic MarketingTaylor & Francis · United Kingdom
1.66Q30.75 0.31 down from 2010954%—
46International Journal of Services Technology and ManagementInderscience Publishers · United Kingdom
1.65Q30.85 0.16 up from 20101288%—
1.58Q31.20 0.40 up from 2010700%—
1.54Q30.75 0.04 down from 201063100%—
49Service BusinessSpringer Science+Business Media · Germany
1.52Q31.58 0.73 up from 20106031%$3,190
50Journal of Consumer PsychologyElsevier BV · Netherlands
1.42Q31.97 0.28 down from 201018418%$3,570

Citations made in 2011. Corpus-wide, 75.1% of core-journal articles and reviews published that year have at least one matched reference; the share varies by journal and field.

13 additional Marketing journals with metrics are unranked under this release’s eligibility rules: a journal needs at least 30 citable documents in 2008–2010, at least 80% of them with a subfield, and a positive world-average expectation. Ranks are within the whole category; filters hide rows without re-ranking. OJR excludes self-citations.

Rising journals

At a glance

Indicator year: 2011. Publication window: 2008–2010. How these summaries are calculated

Ranked journals
71
Window papers (baseline)
25,188 +36.4% from indicator year 2008
Median OJR
2.19 -5.7% from indicator year 2008
Rising journals (2025)
7

Window papers are the baseline paper population: citable papers (articles, reviews and conference papers) from 2008–2010 in all journals of the world-average baseline, including non-core journals, counted by each paper’s own subfield. They are not the papers of the ranked journals alone.

Category by indicator year
MeasureYear series20002001200220032004200520062007200820092010201120122013201420152016201720182019202020212022202320242025
Ranked journals4748515655575858616569717378778079828686868280808280
Window papers (baseline)7,9328,8819,86311,14612,15313,54914,97816,66518,46520,43122,83025,18828,49431,21533,95636,42239,38841,66443,42545,31248,76153,52957,96161,33567,09774,992
Median OJR1.401.421.471.581.641.8942.012.122.332.142.072.192.181.902.092.132.1642.0231.611.741.8902.032.212.1652.0242.30

How to read these rankings

OJR, the OpenJournalRank Indicator
A field-normalized 3-year citation impact, computed from OpenAlex with the NCI3 method. It divides the citations a journal’s papers received by the world average for papers of the same subfield, year and type, so 1.00 is the world average and 2.00 means twice as many citations as expected. Because it is normalized, it can be compared across fields. Read the methodology
Quartiles
Q1 to Q4 split the ranked journals of the list you are viewing into four equal groups by OJR. A journal’s quartile depends on the list: the same journal can be Q1 in its subfield and Q2 among all journals.
Impact factor (2-year)
Citations per paper over a two-year window, counted from OpenAlex. It is easy to compare with familiar impact factors but is not field-normalized, so compare it only within a field. It is not Clarivate’s Journal Impact Factor. Why it differs from the Journal Impact Factor
Rank ranges
Each rank in the latest year carries a likely range from 1,000 resamples of the journal’s papers. Where two journals’ ranges overlap, the data cannot tell them apart, so treat neighbouring ranks as ties.