OpenJournalRank

Journal rankings · indicator year 2016

Choose a field to open its ranking, or a journal to find its row in its subfield’s list.

Subfield ranking · 2016

Marketing journal rankings 2016

79 ranked journals · Subfield in Business, Management and Accounting

Marketing has 79 ranked journals in 2016. Its median journal scores above the world average: OJR 2.16 against 1.00, up 0.04 on 2015. A journal needs OJR 3.40 to reach Q1. The top three are Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of Service Research.

Ranks and citation indicators: 2016. Journal access status and listed APC: source snapshot September 23, 2026.

Ranked journals

Journals whose main subfield sits in this category and that published at least 30 citable documents (articles, reviews and conference papers) in 2013–2015, the window the 2016 score is computed on.

79
11% of Business, Management and Accounting
Median OJR

The OpenJournalRank Indicator (OJR) is a free, publicly available metric of a journal’s field-normalized citation impact, computed from open OpenAlex citation data. It compares citations to a journal’s papers from the previous three years with the world average for papers of the same subfield, year and type, so 1.00 is the world average and values can be compared across fields. It is computed with the NCI3 method.

The middle OJR among ranked journals in this category: half score higher, half lower. 1.00 is the world average for papers of the same subfield, year and type.

The dot is this category, the solid tick is the median of all ranked journals and the dashed line is the world average.

2.16+0.04 vs 2015
This subfieldAll 0.86World 1.00
Open-access journals

Share of ranked journals in this category that are fully open access, so every paper is free to read. Hybrid journals, which sell subscriptions and open single papers for a fee, are not counted.

6%
All fields: 30%
Median listed APC

Median list price of the article processing charge, in US dollars, among ranked journals in this category that list a price above zero. Journals with a listed APC of $0 and journals with no known price are left out of this median. The At a glance table below gives a second median that includes the $0 prices.

$3,650
Median positive listed APC: $3,650 among 32 journals. 47 have no known price. All fields: $3,390.

Subfields of Business, Management and Accounting (9)

79 ranked journals

Filters

Quartile

Quartiles split the ranked journals of the list you are viewing into four equal groups by OJR. Q1 is the top quarter and Q4 the bottom quarter.

They are computed within the list on screen, so a journal can be Q1 in its subfield and Q2 in the global ranking.

Access
APC (list price)
Loading every ranked journal in this list…
Marketing ranking, 2016

Rank is the position by OJR within the list on screen; 1 is the highest.

OJR is field-normalized 3-year citation impact: 1.00 is the world average for papers of the same subfield, year and type, so values compare across fields.

The badge is the journal’s quartile in this list.

OJR

Citations per paper over a two-year window, counted from OpenAlex. It is not field-normalized, so compare it only between journals of the same field.

▲ or ▼ is the change from 2015. This is OpenJournalRank’s own count, not Clarivate’s Journal Impact Factor.

Citable documents (articles, reviews and conference papers) published in 2013–2015, the window the 2016 OJR is computed on. A journal needs at least 30 to be ranked.

Share of the journal’s 2013–2015 papers that are free to read in any open-access form. The green OA tag next to a title marks a fully open-access journal.

List price of the article processing charge in US dollars. “$0 listed” means the listed price is zero; a dash means no price is listed.

The line is the journal’s OJR from 2007 to 2016.

Compare
1Journal of MarketingSAGE Publishing · United Kingdom
10.78Q16.87 0.33 down from 201513617%$5,400
2Journal of the Academy of Marketing ScienceSpringer Science+Business Media · United States
8.79Q17.64 2.70 up from 201514040%$4,790
3Journal of Service ResearchSAGE Publishing · United States
8.53Q16.72 2.28 up from 201510620%$3,900
4Journal of service managementEmerald Publishing Limited · United Kingdom
8.06Q14.23 0.37 down from 201510624%—
5Organization & EnvironmentSAGE Publishing · United States
6.67Q13.98 1.14 down from 20157429%$3,900
6Journal of RetailingElsevier BV · United States
6.63Q15.42 1.59 up from 201513724%$3,030
7Journal of International MarketingSAGE Publishing · United States
6.51Q13.87 1.18 down from 20157615%$5,400
8International Journal of Electronic CommerceTaylor & Francis · United States
6.02Q13.51 0.69 up from 20156521%—
9Journal of Retailing and Consumer ServicesElsevier BV · United Kingdom
5.65Q14.27 0.77 up from 201531618%$4,510
10Journal of Business ResearchElsevier BV · United States
5.09Q13.02 0.50 down from 20151,16225%$4,440
11Journal of Consumer ResearchOxford University Press · United States
5.06Q14.30 0.88 down from 201523210%$4,224
12Journal of AdvertisingTaylor & Francis · United States
4.95Q13.68 0.92 down from 201511914%—
13Journal of Marketing ResearchSAGE Publishing · United Kingdom
4.70Q14.07 0.05 up from 201522421%$5,400
14Marketing TheorySAGE Publishing · United Kingdom
4.38Q13.24 0.02 down from 201511124%$3,900
15Journal of Fashion Marketing and ManagementEmerald Publishing Limited · United Kingdom
4.16Q12.33 0.08 up from 20159429%—
16European Journal of MarketingEmerald Publishing Limited · United Kingdom
3.86Q12.28 0.51 down from 201528730%—
17Marketing ScienceInstitute for Operations Research and the Management Sciences · United States
3.75Q12.65 0.04 up from 201519128%—
18Psychology and MarketingWiley · United States
3.55Q13.13 0.43 up from 201525826%$3,800
19International Journal of Retail & Distribution ManagementEmerald Publishing Limited · United Kingdom
3.52Q12.65 0.14 up from 201517721%—
20Journal of Brand ManagementPalgrave Macmillan · United Kingdom
3.40Q12.16 0.32 up from 201510826%$3,390
21Journal of Services MarketingEmerald Publishing Limited · United Kingdom
3.37Q22.24 0.30 up from 201519816%—
22Journal of Global Fashion MarketingTaylor & Francis · South Korea
3.21Q22.45 1.18 up from 2015660%—
23Qualitative Market Research An International JournalEmerald Publishing Limited · United Kingdom
3.18Q21.98 0.43 down from 20157738%—
24Journal of Marketing ManagementTaylor & Francis · United Kingdom
3.15Q22.02 0.04 down from 201530841%—
25Journal of Consumer PsychologyElsevier BV · Netherlands
3.08Q23.42 0.83 down from 201518228%$3,570
26Information Economics and PolicyElsevier BV · Netherlands
3.06Q21.63 0.55 down from 20156729%$3,930
27Journal of MacromarketingSAGE Publishing · United Kingdom
2.83Q21.85 0.24 up from 201515121%$3,900
28Quantitative Marketing and EconomicsSpringer Science+Business Media · Netherlands
2.78Q22.25 0.77 up from 20153015%$2,990
29The Journal of Marketing Theory and PracticeTaylor & Francis · United States
2.65Q22.20 0.69 up from 2015987%—
2.59Q22.18 0.05 up from 201523820%$3,400
31Marketing Intelligence & PlanningEmerald Publishing Limited · United Kingdom
2.59Q21.91 0.17 down from 201514721%—
32Asia Pacific Journal of Marketing and LogisticsEmerald Publishing Limited · United Kingdom
2.47Q21.64 0.71 down from 20151304%—
33Journal of Advertising ResearchAdvertising Research Foundation · United States
2.47Q21.94 0.40 up from 201515212%—
34Journal of Product & Brand ManagementEmerald Publishing Limited · United Kingdom
2.46Q21.53 0.13 down from 201525718%—
35Service Industries JournalTaylor & Francis · United Kingdom
2.41Q21.59 0.50 up from 201515019%—
36Journal of Consumer BehaviourWiley · United Kingdom
2.40Q22.07 0.17 up from 201515426%$3,350
37International Journal of Research in MarketingElsevier BV · United Kingdom
2.39Q21.70 0.55 down from 201517330%$4,000
38Journal of Global Scholars of Marketing ScienceTaylor & Francis · United Kingdom
2.31Q21.83 0.67 up from 2015853%—
39Marketing LettersSpringer Science+Business Media · Netherlands
2.19Q21.60 0.05 down from 201516323%$3,190
40Service BusinessSpringer Science+Business Media · Germany
2.16Q21.59 0.12 up from 201511318%$3,190
41International Journal of Market ResearchSAGE Publishing · United Kingdom
2.13Q31.51 0.23 down from 201515917%$3,650
42Journal of International Consumer MarketingTaylor & Francis · United States
2.08Q31.11 0.87 down from 20158126%—
43Journal of Social MarketingEmerald Publishing Limited · United Kingdom
2.01Q31.73 0.51 down from 20155435%—
44Journal of Consumer MarketingEmerald Publishing Limited · United Kingdom
1.97Q31.11 0.58 down from 20152390%—
45Journal of Strategic MarketingTaylor & Francis · United Kingdom
1.91Q31.45 0.04 down from 201515043%—
46AMS ReviewSpringer Science+Business Media · United States
1.84Q31.87 0.05 up from 2015387%$3,290
47Australasian Marketing Journal (AMJ)SAGE Publishing · Australia
1.82Q31.39 0.13 up from 20151106%$3,900
48Young Consumers Insight and Ideas for Responsible MarketersEmerald Publishing Limited · United Kingdom
1.67Q31.12 0.03 up from 20158921%—
49Service ScienceInstitute for Operations Research and the Management Sciences · United States
1.62Q31.18 0.08 down from 20157017%—
1.60Q31.20 0.10 up from 20159711%—

Citations made in 2016. Corpus-wide, 77.2% of core-journal articles and reviews published that year have at least one matched reference; the share varies by journal and field.

21 additional Marketing journals with metrics are unranked under this release’s eligibility rules: a journal needs at least 30 citable documents in 2013–2015, at least 80% of them with a subfield, and a positive world-average expectation. Ranks are within the whole category; filters hide rows without re-ranking. OJR excludes self-citations.

Rising journals

At a glance

Indicator year: 2016. Publication window: 2013–2015. How these summaries are calculated

Ranked journals
79
Window papers (baseline)
39,388 +26.2% from indicator year 2013
Median OJR
2.164 +14.1% from indicator year 2013
Rising journals (2025)
7

Window papers are the baseline paper population: citable papers (articles, reviews and conference papers) from 2013–2015 in all journals of the world-average baseline, including non-core journals, counted by each paper’s own subfield. They are not the papers of the ranked journals alone.

Category by indicator year
MeasureYear series20002001200220032004200520062007200820092010201120122013201420152016201720182019202020212022202320242025
Ranked journals4748515655575858616569717378778079828686868280808280
Window papers (baseline)7,9328,8819,86311,14612,15313,54914,97816,66518,46520,43122,83025,18828,49431,21533,95636,42239,38841,66443,42545,31248,76153,52957,96161,33567,09774,992
Median OJR1.401.421.471.581.641.8942.012.122.332.142.072.192.181.902.092.132.1642.0231.611.741.8902.032.212.1652.0242.30

How to read these rankings

OJR, the OpenJournalRank Indicator
A field-normalized 3-year citation impact, computed from OpenAlex with the NCI3 method. It divides the citations a journal’s papers received by the world average for papers of the same subfield, year and type, so 1.00 is the world average and 2.00 means twice as many citations as expected. Because it is normalized, it can be compared across fields. Read the methodology
Quartiles
Q1 to Q4 split the ranked journals of the list you are viewing into four equal groups by OJR. A journal’s quartile depends on the list: the same journal can be Q1 in its subfield and Q2 among all journals.
Impact factor (2-year)
Citations per paper over a two-year window, counted from OpenAlex. It is easy to compare with familiar impact factors but is not field-normalized, so compare it only within a field. It is not Clarivate’s Journal Impact Factor. Why it differs from the Journal Impact Factor
Rank ranges
Each rank in the latest year carries a likely range from 1,000 resamples of the journal’s papers. Where two journals’ ranges overlap, the data cannot tell them apart, so treat neighbouring ranks as ties.