OpenJournalRank

Journal rankings · indicator year 2022

Choose a field to open its ranking, or a journal to find its row in its subfield’s list.

Subfield ranking · 2022

Marketing journal rankings 2022

80 ranked journals · Subfield in Business, Management and Accounting

Marketing has 80 ranked journals in 2022. The median OJR rose 0.18 on 2021 to 2.21, above the world average of 1.00; Q1 starts at OJR 3.43. The top three are Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of Business Research.

Ranks and citation indicators: 2022. Journal access status and listed APC: source snapshot September 23, 2026.

Ranked journals

Journals whose main subfield sits in this category and that published at least 30 citable documents (articles, reviews and conference papers) in 2019–2021, the window the 2022 score is computed on.

80
11% of Business, Management and Accounting
Median OJR

The OpenJournalRank Indicator (OJR) is a free, publicly available metric of a journal’s field-normalized citation impact, computed from open OpenAlex citation data. It compares citations to a journal’s papers from the previous three years with the world average for papers of the same subfield, year and type, so 1.00 is the world average and values can be compared across fields. It is computed with the NCI3 method.

The middle OJR among ranked journals in this category: half score higher, half lower. 1.00 is the world average for papers of the same subfield, year and type.

The dot is this category, the solid tick is the median of all ranked journals and the dashed line is the world average.

2.21+0.18 vs 2021
This subfieldAll 0.78World 1.00
Open-access journals

Share of ranked journals in this category that are fully open access, so every paper is free to read. Hybrid journals, which sell subscriptions and open single papers for a fee, are not counted.

9%
All fields: 37%
Median listed APC

Median list price of the article processing charge, in US dollars, among ranked journals in this category that list a price above zero. Journals with a listed APC of $0 and journals with no known price are left out of this median. The At a glance table below gives a second median that includes the $0 prices.

$3,610
Median positive listed APC: $3,610 among 34 journals. 46 have no known price. All fields: $3,290.

Subfields of Business, Management and Accounting (9)

80 ranked journals

Filters

Quartile

Quartiles split the ranked journals of the list you are viewing into four equal groups by OJR. Q1 is the top quarter and Q4 the bottom quarter.

They are computed within the list on screen, so a journal can be Q1 in its subfield and Q2 in the global ranking.

Access
APC (list price)
Loading every ranked journal in this list…
Marketing ranking, 2022

Rank is the position by OJR within the list on screen; 1 is the highest.

OJR is field-normalized 3-year citation impact: 1.00 is the world average for papers of the same subfield, year and type, so values compare across fields.

The badge is the journal’s quartile in this list.

OJR

Citations per paper over a two-year window, counted from OpenAlex. It is not field-normalized, so compare it only between journals of the same field.

▲ or ▼ is the change from 2021. This is OpenJournalRank’s own count, not Clarivate’s Journal Impact Factor.

Citable documents (articles, reviews and conference papers) published in 2019–2021, the window the 2022 OJR is computed on. A journal needs at least 30 to be ranked.

Share of the journal’s 2019–2021 papers that are free to read in any open-access form. The green OA tag next to a title marks a fully open-access journal.

List price of the article processing charge in US dollars. “$0 listed” means the listed price is zero; a dash means no price is listed.

The line is the journal’s OJR from 2013 to 2022.

Compare
1Journal of MarketingSAGE Publishing · United Kingdom
8.35Q113.83 2.29 down from 202118141%$5,400
2Journal of the Academy of Marketing ScienceSpringer Science+Business Media · United States
8.21Q115.48 1.78 down from 202118551%$4,790
3Journal of Business ResearchElsevier BV · United States
7.49Q114.55 1.97 up from 20212,31547%$4,440
4Journal of Retailing and Consumer ServicesElsevier BV · United Kingdom
6.65Q113.08 0.70 up from 20211,04231%$4,510
5Journal of Service ResearchSAGE Publishing · United States
6.06Q113.38 3.86 up from 202110558%$3,900
6Journal of service managementEmerald Publishing Limited · United Kingdom
6.01Q115.33 2.70 up from 202113751%—
7Service Industries JournalTaylor & Francis · United Kingdom
4.83Q112.31 0.44 up from 202112325%—
4.79Q112.89 4.65 up from 202123930%$3,400
9Australasian Marketing Journal (AMJ)SAGE Publishing · Australia
4.43Q18.27 2.80 down from 202115321%$3,900
10Journal of RetailingElsevier BV · United States
4.43Q19.44 1.29 up from 202116427%$3,030
11International Journal of Electronic CommerceTaylor & Francis · United States
3.99Q15.02 1.62 down from 20217316%—
12Journal of Consumer ResearchOxford University Press · United States
3.94Q17.25 0.30 down from 202117443%$4,224
13Journal of AdvertisingTaylor & Francis · United States
3.93Q17.15 1.08 down from 202115736%—
14Service BusinessSpringer Science+Business Media · Germany
3.93Q16.81 0.37 down from 20217575%$3,190
15International Journal of Research in MarketingElsevier BV · United Kingdom
3.91Q17.10 0.72 down from 202118643%$4,000
16Journal of Marketing ResearchSAGE Publishing · United Kingdom
3.90Q15.28 2.04 down from 202121831%$5,400
17European Journal of MarketingEmerald Publishing Limited · United Kingdom
3.68Q15.45 0.84 down from 202136937%—
18Journal of Product & Brand ManagementEmerald Publishing Limited · United Kingdom
3.48Q17.57 1.06 up from 202126320%—
19Young Consumers Insight and Ideas for Responsible MarketersEmerald Publishing Limited · United Kingdom
3.47Q14.63 0.74 down from 202110321%—
20Journal of Marketing ManagementTaylor & Francis · United Kingdom
3.43Q15.90 0.03 up from 202125454%—
21Psychology and MarketingWiley · United States
3.31Q27.88 1.56 up from 202140447%$3,800
22Journal of Fashion Marketing and ManagementEmerald Publishing Limited · United Kingdom
3.27Q25.68 0.14 up from 202114622%—
23AMS ReviewSpringer Science+Business Media · United States
3.21Q27.80 2.06 up from 20219148%$3,290
24Marketing Intelligence & PlanningEmerald Publishing Limited · United Kingdom
3.16Q26.85 1.19 up from 202119515%—
25Organization & EnvironmentSAGE Publishing · United States
3.02Q24.76 0.23 down from 20217586%$3,900
26Marketing ScienceInstitute for Operations Research and the Management Sciences · United States
3.01Q24.49 1.13 down from 20212039%—
27Journal of Brand ManagementPalgrave Macmillan · United Kingdom
2.81Q25.21 0.10 up from 202111847%$3,390
28Asia Pacific Journal of Marketing and LogisticsEmerald Publishing Limited · United Kingdom
2.79Q25.48 0.28 down from 202138319%—
29Management & MarketingOADe Gruyter Open · Romania
2.72Q26.28 1.68 up from 202190100%$323
30Journal of International MarketingSAGE Publishing · United States
2.71Q26.64 0.30 up from 20217039%$5,400
31International Journal of Retail & Distribution ManagementEmerald Publishing Limited · United Kingdom
2.61Q26.28 0.48 up from 202125638%—
32Journal of Services MarketingEmerald Publishing Limited · United Kingdom
2.60Q24.65 1.32 down from 202126221%—
33Journal of Consumer BehaviourWiley · United Kingdom
2.60Q25.53 1.79 up from 202124735%$3,350
34Journal of Strategic MarketingTaylor & Francis · United Kingdom
2.54Q24.99 0.71 up from 202118220%—
35Journal of Marketing AnalyticsPalgrave Macmillan · United Kingdom
2.48Q23.83 1.68 down from 20219450%$3,290
36The Journal of Marketing Theory and PracticeTaylor & Francis · United States
2.41Q24.81 1.29 up from 202113210%—
37Cleaner and Responsible ConsumptionOAElsevier BV · United Kingdom
2.41Q25.63 2.43 up from 202146100%$1,630
38Journal of International Consumer MarketingTaylor & Francis · United States
2.36Q25.08 0.68 up from 202112429%—
39Journal of Global Fashion MarketingTaylor & Francis · South Korea
2.26Q25.52 1.08 up from 20218314%—
2.24Q24.68 0.95 up from 20218639%—
41Journal of Consumer PsychologyElsevier BV · Netherlands
2.18Q35.69 1.78 up from 202117426%$3,570
42Journal of Global MarketingTaylor & Francis · United States
2.05Q34.26 0.10 up from 20217925%—
43Marketing LettersSpringer Science+Business Media · Netherlands
2.05Q34.49 0.29 up from 202111957%$3,190
44Journal of Consumer MarketingEmerald Publishing Limited · United Kingdom
2.03Q33.95 0.49 up from 202124315%—
45Italian Journal of MarketingSpringer Science+Business Media · Switzerland
2.00Q34.05 0.92 up from 20214068%$3,290
46Information Economics and PolicyElsevier BV · Netherlands
1.89Q34.15 0.03 up from 20217131%$3,930
47Fashion and TextilesOASpringer Nature · Germany
1.70Q33.62 0.84 down from 2021112100%$1,880
48Journal of Advertising ResearchAdvertising Research Foundation · United States
1.62Q32.14 0.67 down from 2021967%—
49Journal of Food Products MarketingTaylor & Francis · United States
1.61Q34.13 0.99 up from 20219025%—
50Journal of Foodservice Business ResearchTaylor & Francis · United States
1.60Q33.10 0.06 up from 202113011%—

Citations made in 2022. Corpus-wide, 89.5% of core-journal articles and reviews published that year have at least one matched reference; the share varies by journal and field.

19 additional Marketing journals with metrics are unranked under this release’s eligibility rules: a journal needs at least 30 citable documents in 2019–2021, at least 80% of them with a subfield, and a positive world-average expectation. Ranks are within the whole category; filters hide rows without re-ranking. OJR excludes self-citations.

Rising journals

At a glance

Indicator year: 2022. Publication window: 2019–2021. How these summaries are calculated

Ranked journals
80
Window papers (baseline)
57,961 +27.9% from indicator year 2019
Median OJR
2.21 +27.1% from indicator year 2019
Rising journals (2025)
7

Window papers are the baseline paper population: citable papers (articles, reviews and conference papers) from 2019–2021 in all journals of the world-average baseline, including non-core journals, counted by each paper’s own subfield. They are not the papers of the ranked journals alone.

Category by indicator year
MeasureYear series20002001200220032004200520062007200820092010201120122013201420152016201720182019202020212022202320242025
Ranked journals4748515655575858616569717378778079828686868280808280
Window papers (baseline)7,9328,8819,86311,14612,15313,54914,97816,66518,46520,43122,83025,18828,49431,21533,95636,42239,38841,66443,42545,31248,76153,52957,96161,33567,09774,992
Median OJR1.401.421.471.581.641.8942.012.122.332.142.072.192.181.902.092.132.1642.0231.611.741.8902.032.212.1652.0242.30

How to read these rankings

OJR, the OpenJournalRank Indicator
A field-normalized 3-year citation impact, computed from OpenAlex with the NCI3 method. It divides the citations a journal’s papers received by the world average for papers of the same subfield, year and type, so 1.00 is the world average and 2.00 means twice as many citations as expected. Because it is normalized, it can be compared across fields. Read the methodology
Quartiles
Q1 to Q4 split the ranked journals of the list you are viewing into four equal groups by OJR. A journal’s quartile depends on the list: the same journal can be Q1 in its subfield and Q2 among all journals.
Impact factor (2-year)
Citations per paper over a two-year window, counted from OpenAlex. It is easy to compare with familiar impact factors but is not field-normalized, so compare it only within a field. It is not Clarivate’s Journal Impact Factor. Why it differs from the Journal Impact Factor
Rank ranges
Each rank in the latest year carries a likely range from 1,000 resamples of the journal’s papers. Where two journals’ ranges overlap, the data cannot tell them apart, so treat neighbouring ranks as ties.