OpenJournalRank

Journal rankings · indicator year 2004

Choose a field to open its ranking, or a journal to find its row in its subfield’s list.

Subfield ranking · 2004

Marketing journal rankings 2004

55 ranked journals · Subfield in Business, Management and Accounting

Marketing has 55 ranked journals in 2004. The median OJR rose 0.06 on 2003 to 1.64, above the world average of 1.00; Q1 starts at OJR 2.89. The top three are Journal of Marketing, Journal of Retailing, and International Journal of Electronic Commerce.

Ranks and citation indicators: 2004. Journal access status and listed APC: source snapshot September 23, 2026.

Ranked journals

Journals whose main subfield sits in this category and that published at least 30 citable documents (articles, reviews and conference papers) in 2001–2003, the window the 2004 score is computed on.

55
15% of Business, Management and Accounting
Median OJR

The OpenJournalRank Indicator (OJR) is a free, publicly available metric of a journal’s field-normalized citation impact, computed from open OpenAlex citation data. It compares citations to a journal’s papers from the previous three years with the world average for papers of the same subfield, year and type, so 1.00 is the world average and values can be compared across fields. It is computed with the NCI3 method.

The middle OJR among ranked journals in this category: half score higher, half lower. 1.00 is the world average for papers of the same subfield, year and type.

The dot is this category, the solid tick is the median of all ranked journals and the dashed line is the world average.

1.64+0.06 vs 2003
This subfieldAll 0.76World 1.00
Open-access journals

Share of ranked journals in this category that are fully open access, so every paper is free to read. Hybrid journals, which sell subscriptions and open single papers for a fee, are not counted.

0%
All fields: 14%
Median listed APC

Median list price of the article processing charge, in US dollars, among ranked journals in this category that list a price above zero. Journals with a listed APC of $0 and journals with no known price are left out of this median. The At a glance table below gives a second median that includes the $0 prices.

$3,900
Median positive listed APC: $3,900 among 23 journals. 32 have no known price. All fields: $3,550.

Subfields of Business, Management and Accounting (9)

55 ranked journals

Filters

Quartile

Quartiles split the ranked journals of the list you are viewing into four equal groups by OJR. Q1 is the top quarter and Q4 the bottom quarter.

They are computed within the list on screen, so a journal can be Q1 in its subfield and Q2 in the global ranking.

Access
APC (list price)
Loading every ranked journal in this list…
Marketing ranking, 2004

Rank is the position by OJR within the list on screen; 1 is the highest.

OJR is field-normalized 3-year citation impact: 1.00 is the world average for papers of the same subfield, year and type, so values compare across fields.

The badge is the journal’s quartile in this list.

OJR

Citations per paper over a two-year window, counted from OpenAlex. It is not field-normalized, so compare it only between journals of the same field.

▲ or ▼ is the change from 2003. This is OpenJournalRank’s own count, not Clarivate’s Journal Impact Factor.

Citable documents (articles, reviews and conference papers) published in 2001–2003, the window the 2004 OJR is computed on. A journal needs at least 30 to be ranked.

Share of the journal’s 2001–2003 papers that are free to read in any open-access form. The green OA tag next to a title marks a fully open-access journal.

List price of the article processing charge in US dollars. “$0 listed” means the listed price is zero; a dash means no price is listed.

The line is the journal’s OJR from 2000 to 2004.

Compare
1Journal of MarketingSAGE Publishing · United Kingdom
13.25Q16.57 0.46 up from 200312011%$5,400
2Journal of RetailingElsevier BV · United States
8.44Q13.13 0.54 up from 2003823%$3,030
3International Journal of Electronic CommerceTaylor & Francis · United States
7.17Q12.55 1.50 down from 20031033%—
4Journal of Marketing ResearchSAGE Publishing · United Kingdom
6.80Q13.61 0.46 up from 20031254%$5,400
5Journal of the Academy of Marketing ScienceSpringer Science+Business Media · United States
5.32Q14.09 1.87 up from 20031430%$4,790
6Journal of Consumer ResearchOxford University Press · United States
4.63Q13.00 0.55 up from 200316712%$4,224
3.97Q12.37 0.68 up from 20036815%$4,000
8Journal of Service ResearchSAGE Publishing · United States
3.77Q12.46 0.52 up from 20039616%$3,900
9Journal of AdvertisingTaylor & Francis · United States
3.41Q11.77 0.22 up from 2003870%—
10Information Economics and PolicyElsevier BV · Netherlands
3.29Q11.91 0.52 up from 20031088%$3,930
11Marketing ScienceInstitute for Operations Research and the Management Sciences · United States
3.18Q12.55 1.02 up from 20031225%—
12Journal of Advertising ResearchAdvertising Research Foundation · United States
3.11Q11.25 1.06 down from 20031472%—
13Journal of International MarketingSAGE Publishing · United States
2.98Q11.48 0.35 up from 2003737%$5,400
14Journal of Services MarketingEmerald Publishing Limited · United Kingdom
2.89Q11.68 0.22 up from 20031127%—
15European Journal of MarketingEmerald Publishing Limited · United Kingdom
2.85Q21.30no change2255%—
16Journal of Business ResearchElsevier BV · United States
2.66Q21.21 0.10 up from 20035443%$4,440
17The Journal of Marketing Theory and PracticeTaylor & Francis · United States
2.56Q21.02 0.49 up from 2003710%—
18Marketing LettersSpringer Science+Business Media · Netherlands
2.04Q21.35 0.45 up from 20037421%$3,190
19Journal of Brand ManagementPalgrave Macmillan · United Kingdom
2.04Q20.93 0.08 up from 200313015%$3,390
20Marketing TheorySAGE Publishing · United Kingdom
2.02Q20.81 0.45 down from 20035718%$3,900
21Journal of Consumer MarketingEmerald Publishing Limited · United Kingdom
2.02Q20.94 0.17 up from 20031800%—
22Psychology and MarketingWiley · United States
1.83Q21.52 0.38 up from 20031716%$3,800
23Journal of Product & Brand ManagementEmerald Publishing Limited · United Kingdom
1.81Q20.92 0.45 up from 2003912%—
24International Journal of Retail & Distribution ManagementEmerald Publishing Limited · United Kingdom
1.79Q21.00 0.17 up from 20031815%—
25Journal of Retailing and Consumer ServicesElsevier BV · United Kingdom
1.78Q20.91 0.04 down from 20031397%$4,510
26International Journal of Market ResearchSAGE Publishing · United Kingdom
1.70Q20.71 0.04 down from 2003704%$3,650
27Journal of Global MarketingTaylor & Francis · United States
1.65Q20.52 0.05 down from 2003410%—
28Journal of Marketing ManagementTaylor & Francis · United Kingdom
1.64Q20.66 0.26 down from 200318311%—
29Qualitative Market Research An International JournalEmerald Publishing Limited · United Kingdom
1.62Q30.85 0.25 up from 2003953%—
30Marketing Intelligence & PlanningEmerald Publishing Limited · United Kingdom
1.59Q30.96 0.29 up from 20031448%—
31Journal of Consumer PsychologyElsevier BV · Netherlands
1.51Q31.03 0.60 up from 200318712%$3,570
32Australasian Marketing Journal (AMJ)SAGE Publishing · Australia
1.34Q30.51 0.16 down from 2003590%$3,900
1.24Q30.76 0.24 up from 200311410%—
1.24Q30.64 0.18 up from 20039195%—
35Journal of Consumer BehaviourWiley · United Kingdom
1.24Q30.62 0.20 down from 2003710%$3,350
36Service Industries JournalTaylor & Francis · United Kingdom
1.18Q30.54 0.06 down from 200313713%—
37Journal of International Consumer MarketingTaylor & Francis · United States
1.08Q30.61 0.03 up from 2003503%—
38Journal of Strategic MarketingTaylor & Francis · United Kingdom
1.07Q30.66 0.15 up from 20037010%—
39Organization & EnvironmentSAGE Publishing · United States
0.88Q30.68 0.06 up from 20031042%$3,900
40Journal of Revenue and Pricing ManagementPalgrave Macmillan · United Kingdom
0.77Q30.43 0.06 up from 20036812%$3,190
41Journal of EuromarketingHaworth Press · United States
0.76Q30.19 0.33 down from 20037211%—
42Journal of Fashion Marketing and ManagementEmerald Publishing Limited · United Kingdom
0.73Q30.69 0.35 up from 2003940%—
43Asia Pacific Journal of Marketing and LogisticsEmerald Publishing Limited · United Kingdom
0.65Q40.39 0.32 up from 20034215%—
0.63Q40.28 0.03 up from 2003395%—
45International Journal of Services Technology and ManagementInderscience Publishers · United Kingdom
0.57Q40.35 0.04 up from 2003893%—
46Journal of Retail & Leisure PropertySpringer Nature · United Kingdom
0.43Q40.18 0.12 up from 200376100%—
0.40Q40.42 0.09 up from 200313220%$3,400
48Social Marketing QuarterlySAGE Publishing · United States
0.30Q40.35 0.25 up from 2003973%$3,400
49Journal of Foodservice Business ResearchTaylor & Francis · United States
0.23Q40.20 0.16 up from 2003506%—
50Journal of Food Products MarketingTaylor & Francis · United States
0.13Q40.13 0.02 up from 2003565%—

Citations made in 2004. Corpus-wide, 69.4% of core-journal articles and reviews published that year have at least one matched reference; the share varies by journal and field.

8 additional Marketing journals with metrics are unranked under this release’s eligibility rules: a journal needs at least 30 citable documents in 2001–2003, at least 80% of them with a subfield, and a positive world-average expectation. Ranks are within the whole category; filters hide rows without re-ranking. OJR excludes self-citations.

Rising journals

At a glance

Indicator year: 2004. Publication window: 2001–2003. How these summaries are calculated

Ranked journals
55
Window papers (baseline)
12,153 +36.8% from indicator year 2001
Median OJR
1.64 +15.3% from indicator year 2001
Rising journals (2025)
7

Window papers are the baseline paper population: citable papers (articles, reviews and conference papers) from 2001–2003 in all journals of the world-average baseline, including non-core journals, counted by each paper’s own subfield. They are not the papers of the ranked journals alone.

Category by indicator year
MeasureYear series20002001200220032004200520062007200820092010201120122013201420152016201720182019202020212022202320242025
Ranked journals4748515655575858616569717378778079828686868280808280
Window papers (baseline)7,9328,8819,86311,14612,15313,54914,97816,66518,46520,43122,83025,18828,49431,21533,95636,42239,38841,66443,42545,31248,76153,52957,96161,33567,09774,992
Median OJR1.401.421.471.581.641.8942.012.122.332.142.072.192.181.902.092.132.1642.0231.611.741.8902.032.212.1652.0242.30

How to read these rankings

OJR, the OpenJournalRank Indicator
A field-normalized 3-year citation impact, computed from OpenAlex with the NCI3 method. It divides the citations a journal’s papers received by the world average for papers of the same subfield, year and type, so 1.00 is the world average and 2.00 means twice as many citations as expected. Because it is normalized, it can be compared across fields. Read the methodology
Quartiles
Q1 to Q4 split the ranked journals of the list you are viewing into four equal groups by OJR. A journal’s quartile depends on the list: the same journal can be Q1 in its subfield and Q2 among all journals.
Impact factor (2-year)
Citations per paper over a two-year window, counted from OpenAlex. It is easy to compare with familiar impact factors but is not field-normalized, so compare it only within a field. It is not Clarivate’s Journal Impact Factor. Why it differs from the Journal Impact Factor
Rank ranges
Each rank in the latest year carries a likely range from 1,000 resamples of the journal’s papers. Where two journals’ ranges overlap, the data cannot tell them apart, so treat neighbouring ranks as ties.