OpenJournalRank

Journal rankings · indicator year 2023

Choose a field to open its ranking, or a journal to find its row in its subfield’s list.

Subfield ranking · 2023

Marketing journal rankings 2023

80 ranked journals · Subfield in Business, Management and Accounting

Marketing has 80 ranked journals in 2023. Its median journal scores above the world average: OJR 2.16 against 1.00, down 0.05 on 2022. A journal needs OJR 3.04 to reach Q1. The top three are Journal of Business Research, Journal of Marketing, and Journal of the Academy of Marketing Science.

Ranks and citation indicators: 2023. Journal access status and listed APC: source snapshot September 23, 2026.

Ranked journals

Journals whose main subfield sits in this category and that published at least 30 citable documents (articles, reviews and conference papers) in 2020–2022, the window the 2023 score is computed on.

80
11% of Business, Management and Accounting
Median OJR

The OpenJournalRank Indicator (OJR) is a free, publicly available metric of a journal’s field-normalized citation impact, computed from open OpenAlex citation data. It compares citations to a journal’s papers from the previous three years with the world average for papers of the same subfield, year and type, so 1.00 is the world average and values can be compared across fields. It is computed with the NCI3 method.

The middle OJR among ranked journals in this category: half score higher, half lower. 1.00 is the world average for papers of the same subfield, year and type.

The dot is this category, the solid tick is the median of all ranked journals and the dashed line is the world average.

2.16-0.05 vs 2022
This subfieldAll 0.77World 1.00
Open-access journals

Share of ranked journals in this category that are fully open access, so every paper is free to read. Hybrid journals, which sell subscriptions and open single papers for a fee, are not counted.

9%
All fields: 38%
Median listed APC

Median list price of the article processing charge, in US dollars, among ranked journals in this category that list a price above zero. Journals with a listed APC of $0 and journals with no known price are left out of this median. The At a glance table below gives a second median that includes the $0 prices.

$3,570
Median positive listed APC: $3,570 among 35 journals. 45 have no known price. All fields: $3,240.

Subfields of Business, Management and Accounting (9)

80 ranked journals

Filters

Quartile

Quartiles split the ranked journals of the list you are viewing into four equal groups by OJR. Q1 is the top quarter and Q4 the bottom quarter.

They are computed within the list on screen, so a journal can be Q1 in its subfield and Q2 in the global ranking.

Access
APC (list price)
Loading every ranked journal in this list…
Marketing ranking, 2023

Rank is the position by OJR within the list on screen; 1 is the highest.

OJR is field-normalized 3-year citation impact: 1.00 is the world average for papers of the same subfield, year and type, so values compare across fields.

The badge is the journal’s quartile in this list.

OJR

Citations per paper over a two-year window, counted from OpenAlex. It is not field-normalized, so compare it only between journals of the same field.

▲ or ▼ is the change from 2022. This is OpenJournalRank’s own count, not Clarivate’s Journal Impact Factor.

Citable documents (articles, reviews and conference papers) published in 2020–2022, the window the 2023 OJR is computed on. A journal needs at least 30 to be ranked.

Share of the journal’s 2020–2022 papers that are free to read in any open-access form. The green OA tag next to a title marks a fully open-access journal.

List price of the article processing charge in US dollars. “$0 listed” means the listed price is zero; a dash means no price is listed.

The line is the journal’s OJR from 2014 to 2023.

Compare
1Journal of Business ResearchElsevier BV · United States
7.25Q113.33 1.22 down from 20222,53346%$4,440
2Journal of MarketingSAGE Publishing · United Kingdom
6.98Q112.80 1.03 down from 202218550%$5,400
3Journal of the Academy of Marketing ScienceSpringer Science+Business Media · United States
6.76Q112.41 3.08 down from 202218863%$4,790
4Journal of Retailing and Consumer ServicesElsevier BV · United Kingdom
6.29Q115.11 2.02 up from 20221,03831%$4,510
5Journal of Service ResearchSAGE Publishing · United States
5.83Q110.06 3.31 down from 202210474%$3,900
6Journal of service managementEmerald Publishing Limited · United Kingdom
4.93Q110.67 4.66 down from 202215955%—
7Service Industries JournalTaylor & Francis · United Kingdom
4.60Q110.28 2.03 down from 202212225%—
8Psychology and MarketingWiley · United States
4.41Q111.98 4.10 up from 202242476%$3,800
4.39Q111.83 1.05 down from 202230955%$3,400
10International Journal of Research in MarketingElsevier BV · United Kingdom
4.02Q17.66 0.56 up from 202218341%$4,000
11Journal of RetailingElsevier BV · United States
3.83Q18.01 1.43 down from 202215243%$3,030
12Journal of Product & Brand ManagementEmerald Publishing Limited · United Kingdom
3.71Q17.09 0.48 down from 202222922%—
13Australasian Marketing Journal (AMJ)SAGE Publishing · Australia
3.55Q13.71 4.56 down from 202214569%$3,900
14Young Consumers Insight and Ideas for Responsible MarketersEmerald Publishing Limited · United Kingdom
3.49Q16.11 1.48 up from 20229215%—
15Journal of AdvertisingTaylor & Francis · United States
3.49Q17.70 0.55 up from 202216833%—
16Asia Pacific Journal of Marketing and LogisticsEmerald Publishing Limited · United Kingdom
3.41Q16.17 0.68 up from 202234110%—
17Marketing Intelligence & PlanningEmerald Publishing Limited · United Kingdom
3.30Q15.94 0.91 down from 202218018%—
18Journal of Marketing ManagementTaylor & Francis · United Kingdom
3.23Q14.46 1.44 down from 202226151%—
19Service BusinessSpringer Science+Business Media · Germany
3.21Q16.52 0.30 down from 202210058%$3,190
20Journal of Consumer ResearchOxford University Press · United States
3.04Q15.53 1.72 down from 202218144%$4,224
21AMS ReviewSpringer Science+Business Media · United States
3.00Q23.43 4.37 down from 20228560%$3,290
22Journal of Fashion Marketing and ManagementEmerald Publishing Limited · United Kingdom
2.95Q25.51 0.17 down from 202216416%—
23International Journal of Retail & Distribution ManagementEmerald Publishing Limited · United Kingdom
2.89Q28.16 1.88 up from 202224933%—
24Journal of Consumer BehaviourWiley · United Kingdom
2.84Q25.69 0.16 up from 202230564%$3,350
25The Journal of Marketing Theory and PracticeTaylor & Francis · United States
2.81Q27.20 2.40 up from 202213711%—
26Management & MarketingOADe Gruyter Open · Romania
2.69Q23.72 2.56 down from 202292100%$323
27Journal of Brand ManagementPalgrave Macmillan · United Kingdom
2.68Q25.54 0.33 up from 202211749%$3,390
28International Journal of Electronic CommerceTaylor & Francis · United States
2.66Q23.92 1.10 down from 20227530%—
29European Journal of MarketingEmerald Publishing Limited · United Kingdom
2.65Q25.53 0.07 up from 202240942%—
30Journal of Strategic MarketingTaylor & Francis · United Kingdom
2.56Q25.60 0.60 up from 202220041%—
31Organization & EnvironmentSAGE Publishing · United States
2.56Q25.09 0.33 up from 20226280%$3,900
32Journal of International MarketingSAGE Publishing · United States
2.48Q25.71 0.93 down from 20227344%$5,400
33Journal of Marketing AnalyticsPalgrave Macmillan · United Kingdom
2.46Q25.44 1.61 up from 202213548%$3,290
34Journal of Marketing ResearchSAGE Publishing · United Kingdom
2.43Q24.73 0.55 down from 202222832%$5,400
35International Journal of Market ResearchSAGE Publishing · United Kingdom
2.40Q25.30 0.97 up from 202211646%$3,650
36Journal of Global MarketingTaylor & Francis · United States
2.38Q25.37 1.11 up from 20226610%—
37Journal of Global Fashion MarketingTaylor & Francis · South Korea
2.28Q24.35 1.17 down from 20228423%—
38Journal of Consumer PsychologyElsevier BV · Netherlands
2.26Q24.29 1.41 down from 202216572%$3,570
39Journal of Services MarketingEmerald Publishing Limited · United Kingdom
2.19Q24.84 0.19 up from 202225331%—
40Marketing ScienceInstitute for Operations Research and the Management Sciences · United States
2.18Q23.83 0.66 down from 202222210%—
41Information Economics and PolicyElsevier BV · Netherlands
2.15Q35.26 1.10 up from 20227552%$3,930
42Cleaner and Responsible ConsumptionOAElsevier BV · United Kingdom
2.04Q35.87 0.24 up from 202295100%$1,630
2.01Q34.49 0.18 down from 20228457%—
44Journal of Consumer MarketingEmerald Publishing Limited · United Kingdom
1.98Q34.03 0.08 up from 202221116%—
45Journal of Food Products MarketingTaylor & Francis · United States
1.85Q34.93 0.80 up from 20228116%—
46Marketing LettersSpringer Science+Business Media · Netherlands
1.83Q33.31 1.18 down from 202214242%$3,190
47Journal of International Consumer MarketingTaylor & Francis · United States
1.78Q32.56 2.52 down from 202211422%—
48Italian Journal of MarketingSpringer Science+Business Media · Switzerland
1.77Q34.17 0.12 up from 20225881%$3,290
49Marketing TheorySAGE Publishing · United Kingdom
1.74Q33.66 0.36 down from 20229593%$3,900
50Journal of Foodservice Business ResearchTaylor & Francis · United States
1.74Q33.99 0.89 up from 202214814%—

Citations made in 2023. Corpus-wide, 88.9% of core-journal articles and reviews published that year have at least one matched reference; the share varies by journal and field.

18 additional Marketing journals with metrics are unranked under this release’s eligibility rules: a journal needs at least 30 citable documents in 2020–2022, at least 80% of them with a subfield, and a positive world-average expectation. Ranks are within the whole category; filters hide rows without re-ranking. OJR excludes self-citations.

Rising journals

At a glance

Indicator year: 2023. Publication window: 2020–2022. How these summaries are calculated

Ranked journals
80
Window papers (baseline)
61,335 +25.8% from indicator year 2020
Median OJR
2.165 +14.5% from indicator year 2020
Rising journals (2025)
7

Window papers are the baseline paper population: citable papers (articles, reviews and conference papers) from 2020–2022 in all journals of the world-average baseline, including non-core journals, counted by each paper’s own subfield. They are not the papers of the ranked journals alone.

Category by indicator year
MeasureYear series20002001200220032004200520062007200820092010201120122013201420152016201720182019202020212022202320242025
Ranked journals4748515655575858616569717378778079828686868280808280
Window papers (baseline)7,9328,8819,86311,14612,15313,54914,97816,66518,46520,43122,83025,18828,49431,21533,95636,42239,38841,66443,42545,31248,76153,52957,96161,33567,09774,992
Median OJR1.401.421.471.581.641.8942.012.122.332.142.072.192.181.902.092.132.1642.0231.611.741.8902.032.212.1652.0242.30

How to read these rankings

OJR, the OpenJournalRank Indicator
A field-normalized 3-year citation impact, computed from OpenAlex with the NCI3 method. It divides the citations a journal’s papers received by the world average for papers of the same subfield, year and type, so 1.00 is the world average and 2.00 means twice as many citations as expected. Because it is normalized, it can be compared across fields. Read the methodology
Quartiles
Q1 to Q4 split the ranked journals of the list you are viewing into four equal groups by OJR. A journal’s quartile depends on the list: the same journal can be Q1 in its subfield and Q2 among all journals.
Impact factor (2-year)
Citations per paper over a two-year window, counted from OpenAlex. It is easy to compare with familiar impact factors but is not field-normalized, so compare it only within a field. It is not Clarivate’s Journal Impact Factor. Why it differs from the Journal Impact Factor
Rank ranges
Each rank in the latest year carries a likely range from 1,000 resamples of the journal’s papers. Where two journals’ ranges overlap, the data cannot tell them apart, so treat neighbouring ranks as ties.