Journal rankings · indicator year 2025
Choose a field to open its ranking, or a journal to find its row in its subfield’s list.
Subfield ranking · 2025
Marketing journal rankings 2025
80 ranked journals · Subfield in Business, Management and Accounting
Marketing has 80 ranked journals in 2025. The median OJR rose 0.27 on 2024 to 2.30, above the world average of 1.00; Q1 starts at OJR 3.41. The highest-scoring journal with a stable rank is Journal of Retailing and Consumer Services: its likely rank is within the top 3.
Ranks and citation indicators: 2025. Journal access status and listed APC: source snapshot September 23, 2026.
Journals whose main subfield sits in this category and that published at least 30 citable documents (articles, reviews and conference papers) in 2022–2024, the window the 2025 score is computed on.
The OpenJournalRank Indicator (OJR) is a free, publicly available metric of a journal’s field-normalized citation impact, computed from open OpenAlex citation data. It compares citations to a journal’s papers from the previous three years with the world average for papers of the same subfield, year and type, so 1.00 is the world average and values can be compared across fields. It is computed with the NCI3 method.
The middle OJR among ranked journals in this category: half score higher, half lower. 1.00 is the world average for papers of the same subfield, year and type.
The dot is this category, the solid tick is the median of all ranked journals and the dashed line is the world average.
Share of ranked journals in this category that are fully open access, so every paper is free to read. Hybrid journals, which sell subscriptions and open single papers for a fee, are not counted.
Median list price of the article processing charge, in US dollars, among ranked journals in this category that list a price above zero. Journals with a listed APC of $0 and journals with no known price are left out of this median. The At a glance table below gives a second median that includes the $0 prices.
Subfields of Business, Management and Accounting (9)
80 ranked journals
Filters
Rank is the position by OJR within the list on screen; 1 is the highest. The small range under it is the likely rank range: in 95% of 1,000 resamples of the journal’s papers, it ranked inside that range. Journals whose ranges overlap are not clearly different. | OJR is field-normalized 3-year citation impact: 1.00 is the world average for papers of the same subfield, year and type, so values compare across fields. The badge is the journal’s quartile in this list. | Citations per paper over a two-year window, counted from OpenAlex. It is not field-normalized, so compare it only between journals of the same field. ▲ or ▼ is the change from 2024. This is OpenJournalRank’s own count, not Clarivate’s Journal Impact Factor. | Citable documents (articles, reviews and conference papers) published in 2022–2024, the window the 2025 OJR is computed on. A journal needs at least 30 to be ranked. | Share of the journal’s 2022–2024 papers that are free to read in any open-access form. The green OA tag next to a title marks a fully open-access journal. | List price of the article processing charge in US dollars. “$0 listed” means the listed price is zero; a dash means no price is listed. | The line is the journal’s OJR from 2016 to 2025. A label compares the 2022→2025 change with the median change of the journal’s field or domain. Rising needs a relative change of +10% or more that is at least 2 standard errors above zero; Falling needs -9.1% or less (rounded), at least 2 standard errors below zero. Sorting uses that relative change. | Compare |
|---|---|---|---|---|---|---|---|
Rank 1; likely between #1 and #3 of 80Journal of Retailing and Consumer ServicesElsevier BV · United Kingdom | 7.93Q1 | 16.09 0.13 down from 2024 | 1,143 | 26% | $4,510 | Rising vs field, 2022–25 | |
Rank 2; likely between #2 and #5 of 80Journal of Business ResearchElsevier BV · United States | 6.78Q1 | 13.04 0.35 up from 2024 | 2,192 | 45% | $4,440 | ||
Rank 3; likely between #1 and #8 of 80Journal of the Academy of Marketing ScienceSpringer Science+Business Media · United States | 6.68Q1 | 9.41 3.53 down from 2024 | 235 | 57% | $4,790 | ||
Rank 4; likely between #1 and #9 of 80Journal of MarketingSAGE Publishing · United Kingdom | 6.24Q1 | 11.81 1.06 up from 2024 | 141 | 57% | $5,400 | ||
Rank 5; likely between #2 and #9 of 80Journal of Service ResearchSAGE Publishing · United States | 5.97Q1 | 9.80 0.55 down from 2024 | 114 | 55% | $3,900 | ||
Rank 6; likely between #3 and #9 of 80Psychology and MarketingWiley · United States | 5.59Q1 | 9.81 2.12 down from 2024 | 503 | 67% | $3,800 | Rising vs field, 2022–25 | |
Rank 7; likely between #1 and #39 of 80Australasian Marketing Journal (AMJ)SAGE Publishing · Australia | 5.56Q1 | 12.90 8.74 up from 2024 | 82 | 58% | $3,900 | ||
Rank 8; likely between #3 and #19 of 80Organization & EnvironmentSAGE Publishing · United States | 5.06Q1 | 9.68 0.93 up from 2024 | 59 | 78% | $3,900 | ||
Rank 9; likely between #3 and #20 of 80Journal of AdvertisingTaylor & Francis · United States | 4.94Q1 | 10.55 2.55 up from 2024 | 136 | 44% | — | ||
Rank 10; likely between #6 and #22 of 80Young Consumers Insight and Ideas for Responsible MarketersEmerald Publishing Limited · United Kingdom | 4.45Q1 | 7.76 0.67 up from 2024 | 128 | 28% | — | ||
Rank 11; likely between #7 and #17 of 80Journal of Consumer ResearchOxford University Press · United States | 4.34Q1 | 8.08 1.94 up from 2024 | 202 | 45% | $4,224 | ||
Rank 12; likely between #7 and #24 of 80Journal of service managementEmerald Publishing Limited · United Kingdom | 4.06Q1 | 9.77 0.70 down from 2024 | 126 | 61% | — | Falling vs field, 2022–25 | |
Rank 13; likely between #8 and #24 of 80European Journal of MarketingEmerald Publishing Limited · United Kingdom | 3.90Q1 | 6.86 0.58 up from 2024 | 346 | 35% | — | ||
Rank 14; likely between #8 and #29 of 80Journal of RetailingElsevier BV · United States | 3.81Q1 | 9.39 0.27 up from 2024 | 135 | 51% | $3,030 | ||
Rank 15; likely between #9 and #27 of 80Service Industries JournalTaylor & Francis · United Kingdom | 3.75Q1 | 10.01 0.91 down from 2024 | 148 | 25% | — | ||
Rank 16; likely between #11 and #23 of 80Journal of Consumer BehaviourWiley · United Kingdom | 3.67Q1 | 8.30 1.84 up from 2024 | 412 | 49% | $3,350 | Rising vs field, 2022–25 | |
Rank 17; likely between #10 and #27 of 80Journal of Product & Brand ManagementEmerald Publishing Limited · United Kingdom | 3.64Q1 | 8.26 0.93 up from 2024 | 210 | 23% | — | ||
Rank 18; likely between #9 and #33 of 80Journal of Consumer PsychologyElsevier BV · Netherlands | 3.55Q1 | 7.42 1.21 up from 2024 | 148 | 57% | $3,570 | Rising vs field, 2022–25 | |
Rank 19; likely between #13 and #24 of 80Asia Pacific Journal of Marketing and LogisticsEmerald Publishing Limited · United Kingdom | 3.54Q1 | 6.37 0.75 down from 2024 | 460 | 8% | — | Rising vs field, 2022–25 | |
Rank 20; likely between #13 and #27 of 80International Journal of Consumer StudiesWiley · United Kingdom | 3.41Q1 | 11.61 1.44 up from 2024 | 324 | 56% | $3,400 | Falling vs field, 2022–25 | |
Rank 21; likely between #11 and #35 of 80International Journal of Research in MarketingElsevier BV · United Kingdom | 3.26Q2 | 5.52 0.15 down from 2024 | 158 | 67% | $4,000 | ||
Rank 22; likely between #14 and #32 of 80Marketing Intelligence & PlanningEmerald Publishing Limited · United Kingdom | 3.25Q2 | 7.27 0.29 up from 2024 | 225 | 13% | — | ||
Rank 23; likely between #12 and #35 of 80Journal of Brand ManagementPalgrave Macmillan · United Kingdom | 3.24Q2 | 7.19 2.06 up from 2024 | 107 | 63% | $3,390 | ||
Rank 24; likely between #15 and #32 of 80Journal of Marketing ResearchSAGE Publishing · United Kingdom | 3.18Q2 | 5.42 0.36 up from 2024 | 172 | 39% | $5,400 | ||
Rank 25; likely between #13 and #38 of 80Journal of Global Fashion MarketingTaylor & Francis · South Korea | 3.09Q2 | 8.61 0.70 up from 2024 | 88 | 13% | — | ||
Rank 26; likely between #18 and #35 of 80International Journal of Retail & Distribution ManagementEmerald Publishing Limited · United Kingdom | 2.99Q2 | 6.58 1.05 down from 2024 | 240 | 23% | — | ||
Rank 27; likely between #16 and #39 of 80Journal of Strategic MarketingTaylor & Francis · United Kingdom | 2.92Q2 | 3.95 1.03 down from 2024 | 132 | 49% | — | ||
Rank 28; likely between #16 and #40 of 80Journal of Marketing AnalyticsPalgrave Macmillan · United Kingdom | 2.90Q2 | 6.17 1.12 up from 2024 | 212 | 41% | $3,290 | ||
Rank 29; likely between #9 and #44 of 80The Journal of Marketing Theory and PracticeTaylor & Francis · United States | 2.90Q2 | 4.45 2.35 down from 2024 | 117 | 16% | — | ||
Rank 30; likely between #19 and #39 of 80Marketing ScienceInstitute for Operations Research and the Management Sciences · United States | 2.84Q2 | 4.97 0.37 up from 2024 | 233 | 9% | — | ||
Rank 31; likely between #23 and #40 of 80Journal of Services MarketingEmerald Publishing Limited · United Kingdom | 2.70Q2 | 6.41 1.00 up from 2024 | 185 | 36% | — | ||
Rank 32; likely between #21 and #40 of 80Journal of Consumer MarketingEmerald Publishing Limited · United Kingdom | 2.70Q2 | 5.58 1.24 up from 2024 | 183 | 19% | — | ||
Rank 33; likely between #18 and #43 of 80Journal of International MarketingSAGE Publishing · United States | 2.66Q2 | 4.71 0.33 up from 2024 | 64 | 42% | $5,400 | ||
Rank 34; likely between #22 and #42 of 80Cleaner and Responsible ConsumptionOAElsevier BV · United Kingdom | 2.61Q2 | 7.90 0.09 down from 2024 | 193 | 100% | $1,630 | ||
Rank 35; likely between #23 and #43 of 80Service BusinessSpringer Science+Business Media · Germany | 2.51Q2 | 5.96 0.09 up from 2024 | 97 | 32% | $3,190 | ||
Rank 36; likely between #25 and #43 of 80International Journal of Electronic CommerceTaylor & Francis · United States | 2.50Q2 | 4.69 1.56 up from 2024 | 73 | 19% | — | ||
Rank 37; likely between #23 and #43 of 80Qualitative Market Research An International JournalEmerald Publishing Limited · United Kingdom | 2.49Q2 | 4.23 0.67 up from 2024 | 113 | 24% | — | Rising vs field, 2022–25 | |
Rank 38; likely between #16 and #49 of 80Italian Journal of MarketingSpringer Science+Business Media · Switzerland | 2.45Q2 | 6.51 1.79 up from 2024 | 59 | 32% | $3,290 | ||
Rank 39; likely between #28 and #43 of 80Journal of Marketing ManagementTaylor & Francis · United Kingdom | 2.42Q2 | 4.13 0.51 up from 2024 | 212 | 62% | — | Falling vs field, 2022–25 | |
Rank 40; likely between #22 and #45 of 80Journal of Global MarketingTaylor & Francis · United States | 2.42Q2 | 4.19 1.11 down from 2024 | 59 | 23% | — | ||
Rank 41; likely between #35 and #44 of 80Journal of Fashion Marketing and ManagementEmerald Publishing Limited · United Kingdom | 2.18Q3 | 4.54 0.12 down from 2024 | 146 | 22% | — | Falling vs field, 2022–25 | |
Rank 42; likely between #33 and #45 of 80Marketing TheorySAGE Publishing · United Kingdom | 2.11Q3 | 3.38 0.01 up from 2024 | 121 | 69% | $3,900 | ||
Rank 43; likely between #34 and #53 of 80Journal of Global Scholars of Marketing ScienceTaylor & Francis · United Kingdom | 1.92Q3 | 3.76 0.38 up from 2024 | 68 | 13% | — | ||
Rank 44; likely between #35 and #61 of 80Information Economics and PolicyElsevier BV · Netherlands | 1.66Q3 | 2.34 1.81 down from 2024 | 66 | 62% | $3,930 | ||
Rank 45; likely between #34 and #60 of 80Journal of Advertising ResearchAdvertising Research Foundation · United States | 1.66Q3 | 3.54 1.04 up from 2024 | 85 | 22% | — | ||
Rank 46; likely between #42 and #58 of 80Journal of International Consumer MarketingTaylor & Francis · United States | 1.57Q3 | 3.78 0.29 up from 2024 | 84 | 26% | — | ||
Rank 47; likely between #43 and #56 of 80The International Review of Retail Distribution and Consumer ResearchRoutledge · United Kingdom | 1.53Q3 | 3.16 0.60 down from 2024 | 106 | 39% | — | ||
Rank 48; likely between #43 and #59 of 80Fashion and TextilesOASpringer Nature · Germany | 1.49Q3 | 5.36 0.74 up from 2024 | 132 | 100% | $1,880 | ||
Rank 49; likely between #43 and #59 of 80International Journal of Fashion Design Technology and EducationTaylor & Francis · United Kingdom | 1.48Q3 | 2.29 1.03 down from 2024 | 134 | 34% | — | ||
Rank 50; likely between #40 and #62 of 80Journal of Food Products MarketingTaylor & Francis · United States | 1.43Q3 | 2.78 0.30 down from 2024 | 52 | 33% | — |
7 Marketing journals are labelled rising: their OJR moved up between 2022 and 2025 clearly faster than the median journal of their field or domain.
A journal is rising when its OJR grew from 2022 to 2025 faster than the median journal of its field (or domain, when the field is small), by two tests: the relative change is +10% or more, and it is at least 2 standard errors above zero. So the range of the change at 2 standard errors stays above zero, though not necessarily above +10%.
The bar is that range on a ratio scale; the shaded band, -9.1% to +10%, holds changes too small for a label. The list is ordered by the low end of the range, so the surest rises come first.
- 1Psychology and MarketingWiley · United States+67% vs groupOJR 3.31 → 5.59range +34% to +110%
- 2International Journal of Social Ecology and Sustainable DevelopmentIGI Global · United States+106% vs groupOJR 0.16 → 0.34range +24% to +242%
- 3Qualitative Market Research An International JournalEmerald Publishing Limited · United Kingdom+73% vs groupOJR 1.43 → 2.49range +18% to +154%
- 4Journal of Consumer BehaviourWiley · United Kingdom+40% vs groupOJR 2.60 → 3.67range +13% to +74%
- 5Journal of Consumer PsychologyElsevier BV · Netherlands+61% vs groupOJR 2.18 → 3.55range +10% to +137%
- 6Journal of Retailing and Consumer ServicesElsevier BV · United Kingdom+18% vs groupOJR 6.65 → 7.93range +5.4% to +33%
- 7Asia Pacific Journal of Marketing and LogisticsEmerald Publishing Limited · United Kingdom+26% vs groupOJR 2.79 → 3.54range +5.0% to +51%
No-label zone, -9.1% to +10%Group median changeBar scale -72% to +263% (ratio scale)
6 Marketing journals are labelled falling: their OJR moved between 2022 and 2025 clearly behind the median journal of their field or domain.
A journal is falling when its OJR changed from 2022 to 2025 by less than the median journal of its field (or domain, when the field is small), by two tests: the relative change is -9.1% or less (rounded), and it is at least 2 standard errors below zero. So the range of the change at 2 standard errors stays below zero, though not necessarily below -9.1%.
The bar is that range on a ratio scale; the shaded band, -9.1% to +10%, holds changes too small for a label. The list is ordered by the high end of the range, so the surest falls come first.
- 1Journal of Revenue and Pricing ManagementPalgrave Macmillan · United Kingdom-47% vs groupOJR 0.93 → 0.49range -66% to -19%
- 2Journal of Fashion Marketing and ManagementEmerald Publishing Limited · United Kingdom-34% vs groupOJR 3.27 → 2.18range -51% to -12%
- 3International Journal of Consumer StudiesWiley · United Kingdom-29% vs groupOJR 4.79 → 3.41range -46% to -8.0%
- 4Journal of Marketing ManagementTaylor & Francis · United Kingdom-30% vs groupOJR 3.43 → 2.42range -47% to -7.6%
- 5Journal of service managementEmerald Publishing Limited · United Kingdom-33% vs groupOJR 6.01 → 4.06range -54% to -2.9%
- 6Marketing LettersSpringer Science+Business Media · Netherlands-39% vs groupOJR 2.05 → 1.27range -62% to -2.0%
No-label zone, -9.1% to +10%Group median changeBar scale -68% to +209% (ratio scale)
Subfields of Business, Management and Accounting, with Marketing highlighted.
- Strategy and Management213
- Organizational Behavior and Human Resource Management136
- Accounting132
- Marketing80
- Management Information Systems76
- Management of Technology and Innovation60
- Business and International Management7
- Tourism, Leisure and Hospitality Management7
- Industrial relations0
Journals
The endpoints below each rank show its likely range. How rank ranges are calculated
Citations made in 2025. Corpus-wide, 84.3% of core-journal articles and reviews published that year have at least one matched reference; the share varies by journal and field.
14 additional Marketing journals with metrics are unranked under this release’s eligibility rules: a journal needs at least 30 citable documents in 2022–2024, at least 80% of them with a subfield, and a positive world-average expectation. Ranks are within the whole category; filters hide rows without re-ranking. OJR excludes self-citations.
At a glance
Indicator year: 2025. Publication window: 2022–2024. How these summaries are calculated
- Ranked journals
- 80
- Window papers (baseline)
- 74,992 +29.4% from indicator year 2022
- Median OJR
- 2.30 +3.8% from indicator year 2022
- Rising journals (2025)
- 7
Window papers are the baseline paper population: citable papers (articles, reviews and conference papers) from 2022–2024 in all journals of the world-average baseline, including non-core journals, counted by each paper’s own subfield. They are not the papers of the ranked journals alone.
| Measure | Year series | 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ranked journals | 47 | 48 | 51 | 56 | 55 | 57 | 58 | 58 | 61 | 65 | 69 | 71 | 73 | 78 | 77 | 80 | 79 | 82 | 86 | 86 | 86 | 82 | 80 | 80 | 82 | 80 | |
| Window papers (baseline) | 7,932 | 8,881 | 9,863 | 11,146 | 12,153 | 13,549 | 14,978 | 16,665 | 18,465 | 20,431 | 22,830 | 25,188 | 28,494 | 31,215 | 33,956 | 36,422 | 39,388 | 41,664 | 43,425 | 45,312 | 48,761 | 53,529 | 57,961 | 61,335 | 67,097 | 74,992 | |
| Median OJR | 1.40 | 1.42 | 1.47 | 1.58 | 1.64 | 1.894 | 2.01 | 2.12 | 2.33 | 2.14 | 2.07 | 2.19 | 2.18 | 1.90 | 2.09 | 2.13 | 2.164 | 2.023 | 1.61 | 1.74 | 1.890 | 2.03 | 2.21 | 2.165 | 2.024 | 2.30 |
How to read these rankings
- OJR, the OpenJournalRank Indicator
- A field-normalized 3-year citation impact, computed from OpenAlex with the NCI3 method. It divides the citations a journal’s papers received by the world average for papers of the same subfield, year and type, so 1.00 is the world average and 2.00 means twice as many citations as expected. Because it is normalized, it can be compared across fields. Read the methodology
- Quartiles
- Q1 to Q4 split the ranked journals of the list you are viewing into four equal groups by OJR. A journal’s quartile depends on the list: the same journal can be Q1 in its subfield and Q2 among all journals.
- Impact factor (2-year)
- Citations per paper over a two-year window, counted from OpenAlex. It is easy to compare with familiar impact factors but is not field-normalized, so compare it only within a field. It is not Clarivate’s Journal Impact Factor. Why it differs from the Journal Impact Factor
- Rank ranges
- Each rank in the latest year carries a likely range from 1,000 resamples of the journal’s papers. Where two journals’ ranges overlap, the data cannot tell them apart, so treat neighbouring ranks as ties.