OpenJournalRank

Journal rankings · indicator year 2019

Choose a field to open its ranking, or a journal to find its row in its subfield’s list.

Subfield ranking · 2019

Marketing journal rankings 2019

86 ranked journals · Subfield in Business, Management and Accounting

Marketing has 86 ranked journals in 2019. The median OJR rose 0.13 on 2018 to 1.74, above the world average of 1.00; Q1 starts at OJR 3.19. The top three are Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of Advertising.

Ranks and citation indicators: 2019. Journal access status and listed APC: source snapshot September 23, 2026.

Ranked journals

Journals whose main subfield sits in this category and that published at least 30 citable documents (articles, reviews and conference papers) in 2016–2018, the window the 2019 score is computed on.

86
12% of Business, Management and Accounting
Median OJR

The OpenJournalRank Indicator (OJR) is a free, publicly available metric of a journal’s field-normalized citation impact, computed from open OpenAlex citation data. It compares citations to a journal’s papers from the previous three years with the world average for papers of the same subfield, year and type, so 1.00 is the world average and values can be compared across fields. It is computed with the NCI3 method.

The middle OJR among ranked journals in this category: half score higher, half lower. 1.00 is the world average for papers of the same subfield, year and type.

The dot is this category, the solid tick is the median of all ranked journals and the dashed line is the world average.

1.74+0.13 vs 2018
This subfieldAll 0.82World 1.00
Open-access journals

Share of ranked journals in this category that are fully open access, so every paper is free to read. Hybrid journals, which sell subscriptions and open single papers for a fee, are not counted.

9%
All fields: 34%
Median listed APC

Median list price of the article processing charge, in US dollars, among ranked journals in this category that list a price above zero. Journals with a listed APC of $0 and journals with no known price are left out of this median. The At a glance table below gives a second median that includes the $0 prices.

$3,650
Median positive listed APC: $3,650 among 33 journals. 53 have no known price. All fields: $3,310.

Subfields of Business, Management and Accounting (9)

86 ranked journals

Filters

Quartile

Quartiles split the ranked journals of the list you are viewing into four equal groups by OJR. Q1 is the top quarter and Q4 the bottom quarter.

They are computed within the list on screen, so a journal can be Q1 in its subfield and Q2 in the global ranking.

Access
APC (list price)
Loading every ranked journal in this list…
Marketing ranking, 2019

Rank is the position by OJR within the list on screen; 1 is the highest.

OJR is field-normalized 3-year citation impact: 1.00 is the world average for papers of the same subfield, year and type, so values compare across fields.

The badge is the journal’s quartile in this list.

OJR

Citations per paper over a two-year window, counted from OpenAlex. It is not field-normalized, so compare it only between journals of the same field.

▲ or ▼ is the change from 2018. This is OpenJournalRank’s own count, not Clarivate’s Journal Impact Factor.

Citable documents (articles, reviews and conference papers) published in 2016–2018, the window the 2019 OJR is computed on. A journal needs at least 30 to be ranked.

Share of the journal’s 2016–2018 papers that are free to read in any open-access form. The green OA tag next to a title marks a fully open-access journal.

List price of the article processing charge in US dollars. “$0 listed” means the listed price is zero; a dash means no price is listed.

The line is the journal’s OJR from 2010 to 2019.

Compare
1Journal of MarketingSAGE Publishing · United Kingdom
11.19Q17.74 3.13 down from 201815134%$5,400
2Journal of the Academy of Marketing ScienceSpringer Science+Business Media · United States
7.69Q18.79 2.12 up from 201814835%$4,790
3Journal of AdvertisingTaylor & Francis · United States
6.20Q19.97 4.27 up from 20189825%—
4Journal of RetailingElsevier BV · United States
6.16Q17.44 2.61 up from 201811318%$3,030
5Journal of Business ResearchElsevier BV · United States
5.97Q15.92 0.27 up from 20181,63238%$4,440
6Journal of Service ResearchSAGE Publishing · United States
5.89Q16.83 1.54 up from 20189444%$3,900
7Journal of service managementEmerald Publishing Limited · United Kingdom
5.81Q17.40 2.33 up from 201812340%—
8Journal of Retailing and Consumer ServicesElsevier BV · United Kingdom
5.57Q16.76 1.79 up from 201853633%$4,510
9Journal of International MarketingSAGE Publishing · United States
5.56Q17.30 3.37 up from 20186054%$5,400
10Journal of Marketing ResearchSAGE Publishing · United Kingdom
5.00Q16.23 1.14 up from 201817930%$5,400
11Journal of Consumer ResearchOxford University Press · United States
4.71Q16.55 0.64 up from 201825933%$4,224
12International Journal of Electronic CommerceTaylor & Francis · United States
4.52Q14.00 0.48 up from 20185524%—
13International Journal of Research in MarketingElsevier BV · United Kingdom
4.43Q12.65 2.08 down from 201814043%$4,000
14Organization & EnvironmentSAGE Publishing · United States
4.37Q14.30 0.32 up from 20187734%$3,900
15Marketing ScienceInstitute for Operations Research and the Management Sciences · United States
4.05Q13.29 0.18 up from 201816321%—
16Journal of Services MarketingEmerald Publishing Limited · United Kingdom
3.73Q15.03 1.17 up from 201819433%—
17Journal of Marketing ManagementTaylor & Francis · United Kingdom
3.54Q12.08 1.85 down from 201823142%—
18Journal of Product & Brand ManagementEmerald Publishing Limited · United Kingdom
3.44Q14.04 0.05 up from 201817627%—
19Qualitative Market Research An International JournalEmerald Publishing Limited · United Kingdom
3.38Q12.80 0.44 up from 20188435%—
20International Journal of Retail & Distribution ManagementEmerald Publishing Limited · United Kingdom
3.26Q13.94 0.28 up from 201820013%—
21Marketing Intelligence & PlanningEmerald Publishing Limited · United Kingdom
3.22Q13.74 1.24 up from 201817016%—
22Psychology and MarketingWiley · United States
3.19Q13.73 0.58 up from 201826028%$3,800
23Marketing TheorySAGE Publishing · United Kingdom
3.12Q23.41 0.27 up from 20189650%$3,900
24European Journal of MarketingEmerald Publishing Limited · United Kingdom
2.85Q23.42 0.55 up from 201834335%—
25Journal of Consumer PsychologyElsevier BV · Netherlands
2.75Q23.30 0.59 up from 201814731%$3,570
26Young Consumers Insight and Ideas for Responsible MarketersEmerald Publishing Limited · United Kingdom
2.62Q23.14 1.40 up from 20188519%—
27Journal of Brand ManagementPalgrave Macmillan · United Kingdom
2.60Q23.01 0.57 up from 201816328%$3,390
28Journal of Fashion Marketing and ManagementEmerald Publishing Limited · United Kingdom
2.57Q22.63 0.36 down from 201811029%—
29Journal of Consumer MarketingEmerald Publishing Limited · United Kingdom
2.41Q22.60no change18113%—
30Australasian Marketing Journal (AMJ)SAGE Publishing · Australia
2.37Q23.32 1.10 up from 201814124%$3,900
31Service BusinessSpringer Science+Business Media · Germany
2.34Q22.48 0.05 down from 2018936%$3,190
32Journal of Advertising ResearchAdvertising Research Foundation · United States
2.27Q22.15 0.05 up from 201815213%—
33Asia Pacific Journal of Marketing and LogisticsEmerald Publishing Limited · United Kingdom
2.25Q24.21 2.05 up from 20181755%—
34Service Industries JournalTaylor & Francis · United Kingdom
2.21Q22.86 0.38 up from 201823827%—
35Journal of Consumer BehaviourWiley · United Kingdom
2.14Q22.76 1.00 up from 201815518%$3,350
36The Journal of Marketing Theory and PracticeTaylor & Francis · United States
2.10Q22.09 0.13 up from 20187212%—
37AMS ReviewSpringer Science+Business Media · United States
2.09Q22.28 0.87 down from 20185419%$3,290
38Journal of the Association for Consumer ResearchUniversity of Chicago Press · United States
2.06Q23.13 0.32 up from 201813212%—
39Journal of Strategic MarketingTaylor & Francis · United Kingdom
2.01Q21.96 0.26 up from 201814644%—
40Marketing LettersSpringer Science+Business Media · Netherlands
1.99Q22.28 0.26 up from 20187129%$3,190
1.95Q22.33 0.44 up from 201822229%$3,400
42Journal of Global Fashion MarketingTaylor & Francis · South Korea
1.83Q21.94 0.45 up from 2018703%—
43Journal of Global MarketingTaylor & Francis · United States
1.75Q22.00 0.68 up from 20188528%—
44Service ScienceInstitute for Operations Research and the Management Sciences · United States
1.73Q31.83 0.08 down from 201810930%—
45Journal of International Consumer MarketingTaylor & Francis · United States
1.66Q31.55 0.32 up from 20187511%—
46Information Economics and PolicyElsevier BV · Netherlands
1.60Q32.33 0.38 up from 20188122%$3,930
47International Journal of Market ResearchSAGE Publishing · United Kingdom
1.58Q31.71 0.22 up from 201816921%$3,650
48Management & MarketingOADe Gruyter Open · Romania
1.57Q31.60 0.05 up from 201895100%$323
49Journal of Food Products MarketingTaylor & Francis · United States
1.50Q32.65 1.27 up from 20181450%—
50Journal of MacromarketingSAGE Publishing · United Kingdom
1.50Q32.14 0.51 up from 20188428%$3,900

Citations made in 2019. Corpus-wide, 83.4% of core-journal articles and reviews published that year have at least one matched reference; the share varies by journal and field.

15 additional Marketing journals with metrics are unranked under this release’s eligibility rules: a journal needs at least 30 citable documents in 2016–2018, at least 80% of them with a subfield, and a positive world-average expectation. Ranks are within the whole category; filters hide rows without re-ranking. OJR excludes self-citations.

Rising journals

At a glance

Indicator year: 2019. Publication window: 2016–2018. How these summaries are calculated

Ranked journals
86
Window papers (baseline)
45,312 +15.0% from indicator year 2016
Median OJR
1.74 -19.6% from indicator year 2016
Rising journals (2025)
7

Window papers are the baseline paper population: citable papers (articles, reviews and conference papers) from 2016–2018 in all journals of the world-average baseline, including non-core journals, counted by each paper’s own subfield. They are not the papers of the ranked journals alone.

Category by indicator year
MeasureYear series20002001200220032004200520062007200820092010201120122013201420152016201720182019202020212022202320242025
Ranked journals4748515655575858616569717378778079828686868280808280
Window papers (baseline)7,9328,8819,86311,14612,15313,54914,97816,66518,46520,43122,83025,18828,49431,21533,95636,42239,38841,66443,42545,31248,76153,52957,96161,33567,09774,992
Median OJR1.401.421.471.581.641.8942.012.122.332.142.072.192.181.902.092.132.1642.0231.611.741.8902.032.212.1652.0242.30

How to read these rankings

OJR, the OpenJournalRank Indicator
A field-normalized 3-year citation impact, computed from OpenAlex with the NCI3 method. It divides the citations a journal’s papers received by the world average for papers of the same subfield, year and type, so 1.00 is the world average and 2.00 means twice as many citations as expected. Because it is normalized, it can be compared across fields. Read the methodology
Quartiles
Q1 to Q4 split the ranked journals of the list you are viewing into four equal groups by OJR. A journal’s quartile depends on the list: the same journal can be Q1 in its subfield and Q2 among all journals.
Impact factor (2-year)
Citations per paper over a two-year window, counted from OpenAlex. It is easy to compare with familiar impact factors but is not field-normalized, so compare it only within a field. It is not Clarivate’s Journal Impact Factor. Why it differs from the Journal Impact Factor
Rank ranges
Each rank in the latest year carries a likely range from 1,000 resamples of the journal’s papers. Where two journals’ ranges overlap, the data cannot tell them apart, so treat neighbouring ranks as ties.