Journal rankings · indicator year 2024
Choose a field to open its ranking, or a journal to find its row in its subfield’s list.
Subfield ranking · 2024
Marketing journal rankings 2024
82 ranked journals · Subfield in Business, Management and Accounting
Marketing has 82 ranked journals in 2024. The median OJR fell 0.14 on 2023 to 2.02, above the world average of 1.00; Q1 starts at OJR 3.04. The top three are Journal of Business Research, Journal of Marketing, and Journal of Retailing and Consumer Services.
Ranks and citation indicators: 2024. Journal access status and listed APC: source snapshot September 23, 2026.
Journals whose main subfield sits in this category and that published at least 30 citable documents (articles, reviews and conference papers) in 2021–2023, the window the 2024 score is computed on.
The OpenJournalRank Indicator (OJR) is a free, publicly available metric of a journal’s field-normalized citation impact, computed from open OpenAlex citation data. It compares citations to a journal’s papers from the previous three years with the world average for papers of the same subfield, year and type, so 1.00 is the world average and values can be compared across fields. It is computed with the NCI3 method.
The middle OJR among ranked journals in this category: half score higher, half lower. 1.00 is the world average for papers of the same subfield, year and type.
The dot is this category, the solid tick is the median of all ranked journals and the dashed line is the world average.
Share of ranked journals in this category that are fully open access, so every paper is free to read. Hybrid journals, which sell subscriptions and open single papers for a fee, are not counted.
Median list price of the article processing charge, in US dollars, among ranked journals in this category that list a price above zero. Journals with a listed APC of $0 and journals with no known price are left out of this median. The At a glance table below gives a second median that includes the $0 prices.
Subfields of Business, Management and Accounting (9)
82 ranked journals
Filters
Rank is the position by OJR within the list on screen; 1 is the highest. | OJR is field-normalized 3-year citation impact: 1.00 is the world average for papers of the same subfield, year and type, so values compare across fields. The badge is the journal’s quartile in this list. | Citations per paper over a two-year window, counted from OpenAlex. It is not field-normalized, so compare it only between journals of the same field. ▲ or ▼ is the change from 2023. This is OpenJournalRank’s own count, not Clarivate’s Journal Impact Factor. | Citable documents (articles, reviews and conference papers) published in 2021–2023, the window the 2024 OJR is computed on. A journal needs at least 30 to be ranked. | Share of the journal’s 2021–2023 papers that are free to read in any open-access form. The green OA tag next to a title marks a fully open-access journal. | List price of the article processing charge in US dollars. “$0 listed” means the listed price is zero; a dash means no price is listed. | The line is the journal’s OJR from 2015 to 2024. | Compare |
|---|---|---|---|---|---|---|---|
1Journal of Business ResearchElsevier BV · United States | 6.91Q1 | 12.69 0.64 down from 2023 | 2,498 | 53% | $4,440 | ||
2Journal of MarketingSAGE Publishing · United Kingdom | 6.75Q1 | 10.75 2.05 down from 2023 | 168 | 46% | $5,400 | ||
3Journal of Retailing and Consumer ServicesElsevier BV · United Kingdom | 6.55Q1 | 16.22 1.11 up from 2023 | 1,082 | 27% | $4,510 | ||
4Journal of the Academy of Marketing ScienceSpringer Science+Business Media · United States | 6.00Q1 | 12.94 0.54 up from 2023 | 221 | 66% | $4,790 | ||
5Psychology and MarketingWiley · United States | 5.14Q1 | 11.94 0.04 down from 2023 | 478 | 69% | $3,800 | ||
6Journal of Service ResearchSAGE Publishing · United States | 4.61Q1 | 10.36 0.30 up from 2023 | 114 | 73% | $3,900 | ||
7Journal of service managementEmerald Publishing Limited · United Kingdom | 4.48Q1 | 10.47 0.21 down from 2023 | 117 | 56% | — | ||
8Journal of AdvertisingTaylor & Francis · United States | 4.40Q1 | 8.00 0.30 up from 2023 | 173 | 51% | — | ||
9International Journal of Consumer StudiesWiley · United Kingdom | 3.93Q1 | 10.17 1.66 down from 2023 | 335 | 58% | $3,400 | ||
10Service Industries JournalTaylor & Francis · United Kingdom | 3.86Q1 | 10.92 0.64 up from 2023 | 140 | 28% | — | ||
11Journal of RetailingElsevier BV · United States | 3.78Q1 | 9.12 1.11 up from 2023 | 137 | 61% | $3,030 | ||
12Journal of Consumer ResearchOxford University Press · United States | 3.64Q1 | 6.13 0.60 up from 2023 | 193 | 39% | $4,224 | ||
13Young Consumers Insight and Ideas for Responsible MarketersEmerald Publishing Limited · United Kingdom | 3.40Q1 | 7.09 0.98 up from 2023 | 124 | 24% | — | ||
14Journal of Product & Brand ManagementEmerald Publishing Limited · United Kingdom | 3.37Q1 | 7.33 0.23 up from 2023 | 195 | 24% | — | ||
15Asia Pacific Journal of Marketing and LogisticsEmerald Publishing Limited · United Kingdom | 3.35Q1 | 7.13 0.96 up from 2023 | 386 | 6% | — | ||
16International Journal of Research in MarketingElsevier BV · United Kingdom | 3.35Q1 | 5.66 2.00 down from 2023 | 153 | 60% | $4,000 | ||
17European Journal of MarketingEmerald Publishing Limited · United Kingdom | 3.17Q1 | 6.29 0.76 up from 2023 | 361 | 24% | — | ||
18Organization & EnvironmentSAGE Publishing · United States | 3.15Q1 | 8.75 3.66 up from 2023 | 49 | 63% | $3,900 | ||
19The Journal of Marketing Theory and PracticeTaylor & Francis · United States | 3.13Q1 | 6.80 0.40 down from 2023 | 121 | 15% | — | ||
20International Journal of Retail & Distribution ManagementEmerald Publishing Limited · United Kingdom | 3.07Q1 | 7.63 0.53 down from 2023 | 254 | 31% | — | ||
21Journal of Strategic MarketingTaylor & Francis · United Kingdom | 3.04Q1 | 4.98 0.62 down from 2023 | 186 | 37% | — | ||
22Journal of Consumer BehaviourWiley · United Kingdom | 2.95Q2 | 6.46 0.77 up from 2023 | 363 | 63% | $3,350 | ||
23Journal of Global MarketingTaylor & Francis · United States | 2.93Q2 | 5.30 0.07 down from 2023 | 67 | 15% | — | ||
24Cleaner and Responsible ConsumptionOAElsevier BV · United Kingdom | 2.93Q2 | 7.99 2.12 up from 2023 | 154 | 100% | $1,630 | ||
25Journal of Brand ManagementPalgrave Macmillan · United Kingdom | 2.93Q2 | 5.12 0.42 down from 2023 | 127 | 38% | $3,390 | ||
26Journal of Marketing ResearchSAGE Publishing · United Kingdom | 2.93Q2 | 5.06 0.32 up from 2023 | 208 | 34% | $5,400 | ||
27Journal of Consumer PsychologyElsevier BV · Netherlands | 2.87Q2 | 6.21 1.93 up from 2023 | 169 | 75% | $3,570 | ||
28Marketing Intelligence & PlanningEmerald Publishing Limited · United Kingdom | 2.82Q2 | 6.98 1.05 up from 2023 | 178 | 11% | — | ||
29Journal of Fashion Marketing and ManagementEmerald Publishing Limited · United Kingdom | 2.76Q2 | 4.66 0.85 down from 2023 | 164 | 24% | — | ||
30Journal of Global Fashion MarketingTaylor & Francis · South Korea | 2.68Q2 | 7.91 3.56 up from 2023 | 95 | 38% | — | ||
31Service BusinessSpringer Science+Business Media · Germany | 2.61Q2 | 5.88 0.64 down from 2023 | 114 | 33% | $3,190 | ||
32Journal of International MarketingSAGE Publishing · United States | 2.59Q2 | 4.38 1.33 down from 2023 | 72 | 53% | $5,400 | ||
33Journal of Marketing AnalyticsPalgrave Macmillan · United Kingdom | 2.55Q2 | 5.05 0.39 down from 2023 | 172 | 45% | $3,290 | ||
34Italian Journal of MarketingSpringer Science+Business Media · Switzerland | 2.52Q2 | 4.72 0.55 up from 2023 | 67 | 78% | $3,290 | ||
35Journal of Marketing ManagementTaylor & Francis · United Kingdom | 2.33Q2 | 3.62 0.84 down from 2023 | 236 | 48% | — | ||
36Journal of Services MarketingEmerald Publishing Limited · United Kingdom | 2.27Q2 | 5.41 0.57 up from 2023 | 217 | 27% | — | ||
37Marketing ScienceInstitute for Operations Research and the Management Sciences · United States | 2.25Q2 | 4.60 0.77 up from 2023 | 216 | 10% | — | ||
38Australasian Marketing Journal (AMJ)SAGE Publishing · Australia | 2.24Q2 | 4.15 0.44 up from 2023 | 111 | 81% | $3,900 | ||
39International Journal of Electronic CommerceTaylor & Francis · United States | 2.14Q2 | 3.13 0.80 down from 2023 | 74 | 37% | — | ||
40Journal of Food Products MarketingTaylor & Francis · United States | 2.13Q2 | 3.08 1.86 down from 2023 | 64 | 54% | — | ||
41Journal of Consumer MarketingEmerald Publishing Limited · United Kingdom | 2.13Q2 | 4.34 0.31 up from 2023 | 187 | 20% | — | ||
42Qualitative Market Research An International JournalEmerald Publishing Limited · United Kingdom | 1.92Q3 | 3.56 1.00 up from 2023 | 94 | 43% | — | ||
43Marketing TheorySAGE Publishing · United Kingdom | 1.89Q3 | 3.37 0.29 down from 2023 | 112 | 82% | $3,900 | ||
44Information Economics and PolicyElsevier BV · Netherlands | 1.88Q3 | 4.15 1.11 down from 2023 | 68 | 70% | $3,930 | ||
45International Journal of Fashion Design Technology and EducationTaylor & Francis · United Kingdom | 1.80Q3 | 3.33 0.35 up from 2023 | 134 | 16% | — | ||
46AMS ReviewSpringer Science+Business Media · United States | 1.72Q3 | 3.18 0.25 down from 2023 | 77 | 52% | $3,290 | ||
47Fashion and TextilesOASpringer Nature · Germany | 1.68Q3 | 4.62 0.60 up from 2023 | 133 | 100% | $1,880 | ||
48International Journal of Market ResearchSAGE Publishing · United Kingdom | 1.65Q3 | 1.80 3.50 down from 2023 | 123 | 45% | $3,650 | ||
49Journal of Foodservice Business ResearchTaylor & Francis · United States | 1.62Q3 | 3.04 0.95 down from 2023 | 162 | 14% | — | ||
50The International Review of Retail Distribution and Consumer ResearchRoutledge · United Kingdom | 1.56Q3 | 3.76 0.73 down from 2023 | 92 | 40% | — |
Subfields of Business, Management and Accounting, with Marketing highlighted.
- Strategy and Management222
- Organizational Behavior and Human Resource Management140
- Accounting136
- Marketing82
- Management Information Systems77
- Management of Technology and Innovation65
- Business and International Management7
- Tourism, Leisure and Hospitality Management7
- Industrial relations0
Journals
Citations made in 2024. Corpus-wide, 87.1% of core-journal articles and reviews published that year have at least one matched reference; the share varies by journal and field.
13 additional Marketing journals with metrics are unranked under this release’s eligibility rules: a journal needs at least 30 citable documents in 2021–2023, at least 80% of them with a subfield, and a positive world-average expectation. Ranks are within the whole category; filters hide rows without re-ranking. OJR excludes self-citations.
At a glance
Indicator year: 2024. Publication window: 2021–2023. How these summaries are calculated
- Ranked journals
- 82
- Window papers (baseline)
- 67,097 +25.3% from indicator year 2021
- Median OJR
- 2.024 -0.5% from indicator year 2021
- Rising journals (2025)
- 7
Window papers are the baseline paper population: citable papers (articles, reviews and conference papers) from 2021–2023 in all journals of the world-average baseline, including non-core journals, counted by each paper’s own subfield. They are not the papers of the ranked journals alone.
| Measure | Year series | 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ranked journals | 47 | 48 | 51 | 56 | 55 | 57 | 58 | 58 | 61 | 65 | 69 | 71 | 73 | 78 | 77 | 80 | 79 | 82 | 86 | 86 | 86 | 82 | 80 | 80 | 82 | 80 | |
| Window papers (baseline) | 7,932 | 8,881 | 9,863 | 11,146 | 12,153 | 13,549 | 14,978 | 16,665 | 18,465 | 20,431 | 22,830 | 25,188 | 28,494 | 31,215 | 33,956 | 36,422 | 39,388 | 41,664 | 43,425 | 45,312 | 48,761 | 53,529 | 57,961 | 61,335 | 67,097 | 74,992 | |
| Median OJR | 1.40 | 1.42 | 1.47 | 1.58 | 1.64 | 1.894 | 2.01 | 2.12 | 2.33 | 2.14 | 2.07 | 2.19 | 2.18 | 1.90 | 2.09 | 2.13 | 2.164 | 2.023 | 1.61 | 1.74 | 1.890 | 2.03 | 2.21 | 2.165 | 2.024 | 2.30 |
How to read these rankings
- OJR, the OpenJournalRank Indicator
- A field-normalized 3-year citation impact, computed from OpenAlex with the NCI3 method. It divides the citations a journal’s papers received by the world average for papers of the same subfield, year and type, so 1.00 is the world average and 2.00 means twice as many citations as expected. Because it is normalized, it can be compared across fields. Read the methodology
- Quartiles
- Q1 to Q4 split the ranked journals of the list you are viewing into four equal groups by OJR. A journal’s quartile depends on the list: the same journal can be Q1 in its subfield and Q2 among all journals.
- Impact factor (2-year)
- Citations per paper over a two-year window, counted from OpenAlex. It is easy to compare with familiar impact factors but is not field-normalized, so compare it only within a field. It is not Clarivate’s Journal Impact Factor. Why it differs from the Journal Impact Factor
- Rank ranges
- Each rank in the latest year carries a likely range from 1,000 resamples of the journal’s papers. Where two journals’ ranges overlap, the data cannot tell them apart, so treat neighbouring ranks as ties.