Journal rankings · indicator year 2020
Choose a field to open its ranking, or a journal to find its row in its subfield’s list.
Subfield ranking · 2020
Marketing journal rankings 2020
86 ranked journals · Subfield in Business, Management and Accounting
Marketing has 86 ranked journals in 2020. The median OJR rose 0.15 on 2019 to 1.89, above the world average of 1.00; Q1 starts at OJR 3.14. The top three are Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of Advertising.
Ranks and citation indicators: 2020. Journal access status and listed APC: source snapshot September 23, 2026.
Journals whose main subfield sits in this category and that published at least 30 citable documents (articles, reviews and conference papers) in 2017–2019, the window the 2020 score is computed on.
The OpenJournalRank Indicator (OJR) is a free, publicly available metric of a journal’s field-normalized citation impact, computed from open OpenAlex citation data. It compares citations to a journal’s papers from the previous three years with the world average for papers of the same subfield, year and type, so 1.00 is the world average and values can be compared across fields. It is computed with the NCI3 method.
The middle OJR among ranked journals in this category: half score higher, half lower. 1.00 is the world average for papers of the same subfield, year and type.
The dot is this category, the solid tick is the median of all ranked journals and the dashed line is the world average.
Share of ranked journals in this category that are fully open access, so every paper is free to read. Hybrid journals, which sell subscriptions and open single papers for a fee, are not counted.
Median list price of the article processing charge, in US dollars, among ranked journals in this category that list a price above zero. Journals with a listed APC of $0 and journals with no known price are left out of this median. The At a glance table below gives a second median that includes the $0 prices.
Subfields of Business, Management and Accounting (9)
86 ranked journals
Filters
Rank is the position by OJR within the list on screen; 1 is the highest. | OJR is field-normalized 3-year citation impact: 1.00 is the world average for papers of the same subfield, year and type, so values compare across fields. The badge is the journal’s quartile in this list. | Citations per paper over a two-year window, counted from OpenAlex. It is not field-normalized, so compare it only between journals of the same field. ▲ or ▼ is the change from 2019. This is OpenJournalRank’s own count, not Clarivate’s Journal Impact Factor. | Citable documents (articles, reviews and conference papers) published in 2017–2019, the window the 2020 OJR is computed on. A journal needs at least 30 to be ranked. | Share of the journal’s 2017–2019 papers that are free to read in any open-access form. The green OA tag next to a title marks a fully open-access journal. | List price of the article processing charge in US dollars. “$0 listed” means the listed price is zero; a dash means no price is listed. | The line is the journal’s OJR from 2011 to 2020. | Compare |
|---|---|---|---|---|---|---|---|
1Journal of MarketingSAGE Publishing · United Kingdom | 7.90Q1 | 10.51 2.77 up from 2019 | 143 | 32% | $5,400 | ||
2Journal of the Academy of Marketing ScienceSpringer Science+Business Media · United States | 7.63Q1 | 10.00 1.21 up from 2019 | 195 | 52% | $4,790 | ||
3Journal of AdvertisingTaylor & Francis · United States | 7.17Q1 | 7.37 2.60 down from 2019 | 111 | 41% | — | ||
4Journal of service managementEmerald Publishing Limited · United Kingdom | 7.13Q1 | 13.58 6.17 up from 2019 | 122 | 45% | — | ||
5Journal of Service ResearchSAGE Publishing · United States | 6.67Q1 | 10.57 3.74 up from 2019 | 93 | 60% | $3,900 | ||
6Journal of Retailing and Consumer ServicesElsevier BV · United Kingdom | 6.02Q1 | 8.54 1.78 up from 2019 | 638 | 31% | $4,510 | ||
7Journal of Business ResearchElsevier BV · United States | 5.88Q1 | 7.81 1.89 up from 2019 | 1,770 | 40% | $4,440 | ||
8Journal of International MarketingSAGE Publishing · United States | 5.59Q1 | 7.46 0.16 up from 2019 | 63 | 39% | $5,400 | ||
9Journal of RetailingElsevier BV · United States | 5.06Q1 | 4.81 2.63 down from 2019 | 139 | 35% | $3,030 | ||
10Journal of Marketing ResearchSAGE Publishing · United Kingdom | 4.82Q1 | 5.70 0.53 down from 2019 | 167 | 30% | $5,400 | ||
11International Journal of Electronic CommerceTaylor & Francis · United States | 4.69Q1 | 5.31 1.31 up from 2019 | 60 | 8% | — | ||
12Journal of Consumer ResearchOxford University Press · United States | 4.56Q1 | 6.13 0.42 down from 2019 | 227 | 37% | $4,224 | ||
13Journal of Services MarketingEmerald Publishing Limited · United Kingdom | 3.95Q1 | 5.76 0.73 up from 2019 | 210 | 30% | — | ||
14Organization & EnvironmentSAGE Publishing · United States | 3.71Q1 | 4.27 0.03 down from 2019 | 81 | 41% | $3,900 | ||
15International Journal of Research in MarketingElsevier BV · United Kingdom | 3.63Q1 | 6.19 3.55 up from 2019 | 128 | 46% | $4,000 | ||
16Young Consumers Insight and Ideas for Responsible MarketersEmerald Publishing Limited · United Kingdom | 3.54Q1 | 3.42 0.27 up from 2019 | 91 | 30% | — | ||
17European Journal of MarketingEmerald Publishing Limited · United Kingdom | 3.48Q1 | 5.48 2.05 up from 2019 | 351 | 37% | — | ||
18Marketing Intelligence & PlanningEmerald Publishing Limited · United Kingdom | 3.37Q1 | 4.25 0.51 up from 2019 | 200 | 19% | — | ||
19Journal of Product & Brand ManagementEmerald Publishing Limited · United Kingdom | 3.25Q1 | 4.57 0.52 up from 2019 | 222 | 14% | — | ||
20Service Industries JournalTaylor & Francis · United Kingdom | 3.21Q1 | 5.42 2.57 up from 2019 | 249 | 30% | — | ||
21Australasian Marketing Journal (AMJ)SAGE Publishing · Australia | 3.16Q1 | 4.22 0.90 up from 2019 | 119 | 39% | $3,900 | ||
22Marketing TheorySAGE Publishing · United Kingdom | 3.14Q1 | 4.43 1.02 up from 2019 | 87 | 58% | $3,900 | ||
23Marketing ScienceInstitute for Operations Research and the Management Sciences · United States | 3.13Q2 | 4.13 0.84 up from 2019 | 180 | 29% | — | ||
24International Journal of Retail & Distribution ManagementEmerald Publishing Limited · United Kingdom | 3.10Q2 | 5.28 1.35 up from 2019 | 217 | 23% | — | ||
25Journal of Fashion Marketing and ManagementEmerald Publishing Limited · United Kingdom | 2.97Q2 | 5.54 2.92 up from 2019 | 107 | 27% | — | ||
26Psychology and MarketingWiley · United States | 2.92Q2 | 3.58 0.15 down from 2019 | 285 | 33% | $3,800 | ||
27Journal of Strategic MarketingTaylor & Francis · United Kingdom | 2.88Q2 | 3.88 1.92 up from 2019 | 134 | 31% | — | ||
28Journal of Marketing ManagementTaylor & Francis · United Kingdom | 2.71Q2 | 3.65 1.57 up from 2019 | 237 | 39% | — | ||
29Asia Pacific Journal of Marketing and LogisticsEmerald Publishing Limited · United Kingdom | 2.67Q2 | 4.10 0.11 down from 2019 | 285 | 11% | — | ||
30Journal of Brand ManagementPalgrave Macmillan · United Kingdom | 2.52Q2 | 3.94 0.93 up from 2019 | 158 | 29% | $3,390 | ||
31The Journal of Marketing Theory and PracticeTaylor & Francis · United States | 2.46Q2 | 3.43 1.34 up from 2019 | 79 | 7% | — | ||
32Journal of Consumer MarketingEmerald Publishing Limited · United Kingdom | 2.41Q2 | 3.04 0.45 up from 2019 | 229 | 13% | — | ||
33Service BusinessSpringer Science+Business Media · Germany | 2.41Q2 | 3.30 0.82 up from 2019 | 76 | 44% | $3,190 | ||
34International Journal of Consumer StudiesWiley · United Kingdom | 2.35Q2 | 4.54 2.21 up from 2019 | 202 | 29% | $3,400 | ||
35Qualitative Market Research An International JournalEmerald Publishing Limited · United Kingdom | 2.21Q2 | 2.98 0.18 up from 2019 | 98 | 41% | — | ||
36Journal of MacromarketingSAGE Publishing · United Kingdom | 2.14Q2 | 4.09 1.95 up from 2019 | 87 | 19% | $3,900 | ||
37Journal of Consumer BehaviourWiley · United Kingdom | 2.11Q2 | 3.33 0.56 up from 2019 | 150 | 26% | $3,350 | ||
38Information Economics and PolicyElsevier BV · Netherlands | 2.02Q2 | 2.40 0.08 up from 2019 | 70 | 30% | $3,930 | ||
39Customer Needs and SolutionsSpringer Science+Business Media · United States | 2.01Q2 | 0.56 2.81 down from 2019 | 32 | 44% | $3,090 | ||
40Journal of Consumer PsychologyElsevier BV · Netherlands | 2.00Q2 | 3.16 0.14 down from 2019 | 165 | 31% | $3,570 | ||
41Journal of International Consumer MarketingTaylor & Francis · United States | 1.99Q2 | 3.02 1.46 up from 2019 | 87 | 14% | — | ||
42AMS ReviewSpringer Science+Business Media · United States | 1.91Q2 | 2.98 0.71 up from 2019 | 71 | 52% | $3,290 | ||
43Journal of Global Fashion MarketingTaylor & Francis · South Korea | 1.90Q2 | 2.83 0.90 up from 2019 | 80 | 0% | — | ||
44Management & MarketingOADe Gruyter Open · Romania | 1.88Q3 | 2.88 1.27 up from 2019 | 104 | 100% | $323 | ||
45Journal of Global MarketingTaylor & Francis · United States | 1.86Q3 | 2.66 0.66 up from 2019 | 79 | 21% | — | ||
46Journal of the Association for Consumer ResearchUniversity of Chicago Press · United States | 1.84Q3 | 2.12 1.01 down from 2019 | 130 | 17% | — | ||
47Journal of Advertising ResearchAdvertising Research Foundation · United States | 1.83Q3 | 2.31 0.15 up from 2019 | 149 | 16% | — | ||
48Quantitative Marketing and EconomicsSpringer Science+Business Media · Netherlands | 1.80Q3 | 1.52 0.08 up from 2019 | 39 | 50% | $2,990 | ||
49Journal of Global Scholars of Marketing ScienceTaylor & Francis · United Kingdom | 1.75Q3 | 2.62 0.89 up from 2019 | 85 | 10% | — | ||
50Fashion and TextilesOASpringer Nature · Germany | 1.71Q3 | 3.53 1.38 up from 2019 | 92 | 100% | $1,880 |
Subfields of Business, Management and Accounting, with Marketing highlighted.
- Strategy and Management214
- Accounting145
- Organizational Behavior and Human Resource Management139
- Marketing86
- Management Information Systems82
- Management of Technology and Innovation59
- Tourism, Leisure and Hospitality Management7
- Business and International Management4
- Industrial relations0
Journals
Citations made in 2020. Corpus-wide, 86.1% of core-journal articles and reviews published that year have at least one matched reference; the share varies by journal and field.
17 additional Marketing journals with metrics are unranked under this release’s eligibility rules: a journal needs at least 30 citable documents in 2017–2019, at least 80% of them with a subfield, and a positive world-average expectation. Ranks are within the whole category; filters hide rows without re-ranking. OJR excludes self-citations.
At a glance
Indicator year: 2020. Publication window: 2017–2019. How these summaries are calculated
- Ranked journals
- 86
- Window papers (baseline)
- 48,761 +17.0% from indicator year 2017
- Median OJR
- 1.890 -6.6% from indicator year 2017
- Rising journals (2025)
- 7
Window papers are the baseline paper population: citable papers (articles, reviews and conference papers) from 2017–2019 in all journals of the world-average baseline, including non-core journals, counted by each paper’s own subfield. They are not the papers of the ranked journals alone.
| Measure | Year series | 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ranked journals | 47 | 48 | 51 | 56 | 55 | 57 | 58 | 58 | 61 | 65 | 69 | 71 | 73 | 78 | 77 | 80 | 79 | 82 | 86 | 86 | 86 | 82 | 80 | 80 | 82 | 80 | |
| Window papers (baseline) | 7,932 | 8,881 | 9,863 | 11,146 | 12,153 | 13,549 | 14,978 | 16,665 | 18,465 | 20,431 | 22,830 | 25,188 | 28,494 | 31,215 | 33,956 | 36,422 | 39,388 | 41,664 | 43,425 | 45,312 | 48,761 | 53,529 | 57,961 | 61,335 | 67,097 | 74,992 | |
| Median OJR | 1.40 | 1.42 | 1.47 | 1.58 | 1.64 | 1.894 | 2.01 | 2.12 | 2.33 | 2.14 | 2.07 | 2.19 | 2.18 | 1.90 | 2.09 | 2.13 | 2.164 | 2.023 | 1.61 | 1.74 | 1.890 | 2.03 | 2.21 | 2.165 | 2.024 | 2.30 |
How to read these rankings
- OJR, the OpenJournalRank Indicator
- A field-normalized 3-year citation impact, computed from OpenAlex with the NCI3 method. It divides the citations a journal’s papers received by the world average for papers of the same subfield, year and type, so 1.00 is the world average and 2.00 means twice as many citations as expected. Because it is normalized, it can be compared across fields. Read the methodology
- Quartiles
- Q1 to Q4 split the ranked journals of the list you are viewing into four equal groups by OJR. A journal’s quartile depends on the list: the same journal can be Q1 in its subfield and Q2 among all journals.
- Impact factor (2-year)
- Citations per paper over a two-year window, counted from OpenAlex. It is easy to compare with familiar impact factors but is not field-normalized, so compare it only within a field. It is not Clarivate’s Journal Impact Factor. Why it differs from the Journal Impact Factor
- Rank ranges
- Each rank in the latest year carries a likely range from 1,000 resamples of the journal’s papers. Where two journals’ ranges overlap, the data cannot tell them apart, so treat neighbouring ranks as ties.