OpenJournalRank

Journal rankings · indicator year 2017

Choose a field to open its ranking, or a journal to find its row in its subfield’s list.

Subfield ranking · 2017

Marketing journal rankings 2017

82 ranked journals · Subfield in Business, Management and Accounting

Marketing has 82 ranked journals in 2017. The median OJR fell 0.14 on 2016 to 2.02, above the world average of 1.00; Q1 starts at OJR 3.41. The top three are Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of Service Research.

Ranks and citation indicators: 2017. Journal access status and listed APC: source snapshot September 23, 2026.

Ranked journals

Journals whose main subfield sits in this category and that published at least 30 citable documents (articles, reviews and conference papers) in 2014–2016, the window the 2017 score is computed on.

82
11% of Business, Management and Accounting
Median OJR

The OpenJournalRank Indicator (OJR) is a free, publicly available metric of a journal’s field-normalized citation impact, computed from open OpenAlex citation data. It compares citations to a journal’s papers from the previous three years with the world average for papers of the same subfield, year and type, so 1.00 is the world average and values can be compared across fields. It is computed with the NCI3 method.

The middle OJR among ranked journals in this category: half score higher, half lower. 1.00 is the world average for papers of the same subfield, year and type.

The dot is this category, the solid tick is the median of all ranked journals and the dashed line is the world average.

2.02-0.14 vs 2016
This subfieldAll 0.84World 1.00
Open-access journals

Share of ranked journals in this category that are fully open access, so every paper is free to read. Hybrid journals, which sell subscriptions and open single papers for a fee, are not counted.

7%
All fields: 32%
Median listed APC

Median list price of the article processing charge, in US dollars, among ranked journals in this category that list a price above zero. Journals with a listed APC of $0 and journals with no known price are left out of this median. The At a glance table below gives a second median that includes the $0 prices.

$3,650
Median positive listed APC: $3,650 among 33 journals. 49 have no known price. All fields: $3,350.

Subfields of Business, Management and Accounting (9)

82 ranked journals

Filters

Quartile

Quartiles split the ranked journals of the list you are viewing into four equal groups by OJR. Q1 is the top quarter and Q4 the bottom quarter.

They are computed within the list on screen, so a journal can be Q1 in its subfield and Q2 in the global ranking.

Access
APC (list price)
Loading every ranked journal in this list…
Marketing ranking, 2017

Rank is the position by OJR within the list on screen; 1 is the highest.

OJR is field-normalized 3-year citation impact: 1.00 is the world average for papers of the same subfield, year and type, so values compare across fields.

The badge is the journal’s quartile in this list.

OJR

Citations per paper over a two-year window, counted from OpenAlex. It is not field-normalized, so compare it only between journals of the same field.

▲ or ▼ is the change from 2016. This is OpenJournalRank’s own count, not Clarivate’s Journal Impact Factor.

Citable documents (articles, reviews and conference papers) published in 2014–2016, the window the 2017 OJR is computed on. A journal needs at least 30 to be ranked.

Share of the journal’s 2014–2016 papers that are free to read in any open-access form. The green OA tag next to a title marks a fully open-access journal.

List price of the article processing charge in US dollars. “$0 listed” means the listed price is zero; a dash means no price is listed.

The line is the journal’s OJR from 2008 to 2017.

Compare
1Journal of MarketingSAGE Publishing · United Kingdom
12.52Q110.60 3.73 up from 201613718%$5,400
2Journal of the Academy of Marketing ScienceSpringer Science+Business Media · United States
12.28Q19.83 2.19 up from 201613735%$4,790
3Journal of Service ResearchSAGE Publishing · United States
8.19Q16.59 0.13 down from 20169936%$3,900
4Organization & EnvironmentSAGE Publishing · United States
8.05Q16.80 2.82 up from 20168438%$3,900
5Journal of RetailingElsevier BV · United States
7.58Q17.70 2.28 up from 201612918%$3,030
6Journal of International MarketingSAGE Publishing · United States
6.80Q15.98 2.11 up from 20167218%$5,400
7Journal of service managementEmerald Publishing Limited · United Kingdom
6.42Q15.68 1.46 up from 201611140%—
8International Journal of Electronic CommerceTaylor & Francis · United States
5.81Q12.85 0.67 down from 20166150%—
9Journal of Business ResearchElsevier BV · United States
5.54Q14.22 1.20 up from 20161,40228%$4,440
10Journal of Retailing and Consumer ServicesElsevier BV · United Kingdom
5.39Q14.08 0.19 down from 201642525%$4,510
11Journal of Marketing ResearchSAGE Publishing · United Kingdom
5.15Q14.47 0.41 up from 201622220%$5,400
12Journal of AdvertisingTaylor & Francis · United States
4.53Q13.65 0.02 down from 201612421%—
13Marketing ScienceInstitute for Operations Research and the Management Sciences · United States
4.45Q13.34 0.69 up from 201618028%—
14Marketing TheorySAGE Publishing · United Kingdom
4.16Q12.61 0.63 down from 201610036%$3,900
15Journal of Consumer ResearchOxford University Press · United States
4.06Q14.38 0.08 up from 201623017%$4,224
16Journal of Consumer PsychologyElsevier BV · Netherlands
3.78Q12.69 0.73 down from 201616317%$3,570
17Journal of Marketing ManagementTaylor & Francis · United Kingdom
3.74Q12.94 0.92 up from 201626640%—
18European Journal of MarketingEmerald Publishing Limited · United Kingdom
3.63Q12.69 0.41 up from 201629732%—
19International Journal of Research in MarketingElsevier BV · United Kingdom
3.59Q13.45 1.75 up from 201618121%$4,000
20Journal of Services MarketingEmerald Publishing Limited · United Kingdom
3.42Q14.11 1.87 up from 201621526%—
21International Journal of Retail & Distribution ManagementEmerald Publishing Limited · United Kingdom
3.41Q13.56 0.91 up from 201618022%—
22Journal of Brand ManagementPalgrave Macmillan · United Kingdom
3.28Q22.49 0.33 up from 201612515%$3,390
23Journal of Fashion Marketing and ManagementEmerald Publishing Limited · United Kingdom
3.27Q22.26 0.07 down from 20169015%—
24The Journal of Marketing Theory and PracticeTaylor & Francis · United States
3.24Q22.37 0.17 up from 20169716%—
25Psychology and MarketingWiley · United States
3.16Q22.78 0.35 down from 201626431%$3,800
26Journal of Consumer BehaviourWiley · United Kingdom
3.06Q22.70 0.62 up from 201615120%$3,350
27Marketing Intelligence & PlanningEmerald Publishing Limited · United Kingdom
2.99Q22.41 0.49 up from 201615310%—
28Qualitative Market Research An International JournalEmerald Publishing Limited · United Kingdom
2.61Q21.91 0.06 down from 20167126%—
29Journal of Product & Brand ManagementEmerald Publishing Limited · United Kingdom
2.60Q22.73 1.21 up from 201625215%—
30Journal of Advertising ResearchAdvertising Research Foundation · United States
2.57Q22.33 0.38 up from 201615124%—
2.55Q22.27 0.09 up from 201625620%$3,400
32Journal of Strategic MarketingTaylor & Francis · United Kingdom
2.42Q21.91 0.46 up from 201616331%—
33Journal of the Association for Consumer ResearchUniversity of Chicago Press · United States
2.38Q22.48no 2016 value4819%——
34Asia Pacific Journal of Marketing and LogisticsEmerald Publishing Limited · United Kingdom
2.37Q21.83 0.19 up from 201612414%—
35Information Economics and PolicyElsevier BV · Netherlands
2.37Q21.88 0.25 up from 20167019%$3,930
36Journal of MacromarketingSAGE Publishing · United Kingdom
2.25Q21.03 0.82 down from 201613826%$3,900
37Service BusinessSpringer Science+Business Media · Germany
2.24Q22.03 0.44 up from 201610312%$3,190
38Marketing LettersSpringer Science+Business Media · Netherlands
2.21Q21.85 0.26 up from 201612521%$3,190
39Journal of Global Fashion MarketingTaylor & Francis · South Korea
2.20Q21.68 0.77 down from 2016634%—
2.15Q21.29 0.09 up from 20168122%—
41International Journal of Market ResearchSAGE Publishing · United Kingdom
2.05Q21.61 0.10 up from 201615322%$3,650
42Journal of International Consumer MarketingTaylor & Francis · United States
1.99Q31.34 0.23 up from 20168132%—
43Journal of Consumer MarketingEmerald Publishing Limited · United Kingdom
1.97Q31.89 0.78 up from 201623113%—
44Service ScienceInstitute for Operations Research and the Management Sciences · United States
1.86Q31.14 0.04 down from 20168931%—
45Journal of Global MarketingTaylor & Francis · United States
1.82Q31.59 0.33 up from 20166628%—
46Service Industries JournalTaylor & Francis · United Kingdom
1.79Q31.76 0.17 up from 201615127%—
47Quantitative Marketing and EconomicsSpringer Science+Business Media · Netherlands
1.76Q30.68 1.57 down from 20163311%$2,990
48Australasian Marketing Journal (AMJ)SAGE Publishing · Australia
1.60Q31.24 0.15 down from 201613622%$3,900
49Young Consumers Insight and Ideas for Responsible MarketersEmerald Publishing Limited · United Kingdom
1.55Q31.58 0.46 up from 20168823%—
1.53Q30.93 0.31 up from 20166413%—

Citations made in 2017. Corpus-wide, 77.7% of core-journal articles and reviews published that year have at least one matched reference; the share varies by journal and field.

19 additional Marketing journals with metrics are unranked under this release’s eligibility rules: a journal needs at least 30 citable documents in 2014–2016, at least 80% of them with a subfield, and a positive world-average expectation. Ranks are within the whole category; filters hide rows without re-ranking. OJR excludes self-citations.

Rising journals

At a glance

Indicator year: 2017. Publication window: 2014–2016. How these summaries are calculated

Ranked journals
82
Window papers (baseline)
41,664 +22.7% from indicator year 2014
Median OJR
2.023 -3.3% from indicator year 2014
Rising journals (2025)
7

Window papers are the baseline paper population: citable papers (articles, reviews and conference papers) from 2014–2016 in all journals of the world-average baseline, including non-core journals, counted by each paper’s own subfield. They are not the papers of the ranked journals alone.

Category by indicator year
MeasureYear series20002001200220032004200520062007200820092010201120122013201420152016201720182019202020212022202320242025
Ranked journals4748515655575858616569717378778079828686868280808280
Window papers (baseline)7,9328,8819,86311,14612,15313,54914,97816,66518,46520,43122,83025,18828,49431,21533,95636,42239,38841,66443,42545,31248,76153,52957,96161,33567,09774,992
Median OJR1.401.421.471.581.641.8942.012.122.332.142.072.192.181.902.092.132.1642.0231.611.741.8902.032.212.1652.0242.30

How to read these rankings

OJR, the OpenJournalRank Indicator
A field-normalized 3-year citation impact, computed from OpenAlex with the NCI3 method. It divides the citations a journal’s papers received by the world average for papers of the same subfield, year and type, so 1.00 is the world average and 2.00 means twice as many citations as expected. Because it is normalized, it can be compared across fields. Read the methodology
Quartiles
Q1 to Q4 split the ranked journals of the list you are viewing into four equal groups by OJR. A journal’s quartile depends on the list: the same journal can be Q1 in its subfield and Q2 among all journals.
Impact factor (2-year)
Citations per paper over a two-year window, counted from OpenAlex. It is easy to compare with familiar impact factors but is not field-normalized, so compare it only within a field. It is not Clarivate’s Journal Impact Factor. Why it differs from the Journal Impact Factor
Rank ranges
Each rank in the latest year carries a likely range from 1,000 resamples of the journal’s papers. Where two journals’ ranges overlap, the data cannot tell them apart, so treat neighbouring ranks as ties.