OpenJournalRank

Journal rankings · indicator year 2015

Choose a field to open its ranking, or a journal to find its row in its subfield’s list.

Subfield ranking · 2015

Marketing journal rankings 2015

80 ranked journals · Subfield in Business, Management and Accounting

Marketing has 80 ranked journals in 2015. Its median journal scores above the world average: OJR 2.13 against 1.00, up 0.03 on 2014. A journal needs OJR 3.72 to reach Q1. The top three are Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of service management.

Ranks and citation indicators: 2015. Journal access status and listed APC: source snapshot September 23, 2026.

Ranked journals

Journals whose main subfield sits in this category and that published at least 30 citable documents (articles, reviews and conference papers) in 2012–2014, the window the 2015 score is computed on.

80
12% of Business, Management and Accounting
Median OJR

The OpenJournalRank Indicator (OJR) is a free, publicly available metric of a journal’s field-normalized citation impact, computed from open OpenAlex citation data. It compares citations to a journal’s papers from the previous three years with the world average for papers of the same subfield, year and type, so 1.00 is the world average and values can be compared across fields. It is computed with the NCI3 method.

The middle OJR among ranked journals in this category: half score higher, half lower. 1.00 is the world average for papers of the same subfield, year and type.

The dot is this category, the solid tick is the median of all ranked journals and the dashed line is the world average.

2.13+0.03 vs 2014
This subfieldAll 0.88World 1.00
Open-access journals

Share of ranked journals in this category that are fully open access, so every paper is free to read. Hybrid journals, which sell subscriptions and open single papers for a fee, are not counted.

4%
All fields: 29%
Median listed APC

Median list price of the article processing charge, in US dollars, among ranked journals in this category that list a price above zero. Journals with a listed APC of $0 and journals with no known price are left out of this median. The At a glance table below gives a second median that includes the $0 prices.

$3,650
Median positive listed APC: $3,650 among 31 journals. 49 have no known price. All fields: $3,390.

Subfields of Business, Management and Accounting (9)

80 ranked journals

Filters

Quartile

Quartiles split the ranked journals of the list you are viewing into four equal groups by OJR. Q1 is the top quarter and Q4 the bottom quarter.

They are computed within the list on screen, so a journal can be Q1 in its subfield and Q2 in the global ranking.

Access
APC (list price)
Loading every ranked journal in this list…
Marketing ranking, 2015

Rank is the position by OJR within the list on screen; 1 is the highest.

OJR is field-normalized 3-year citation impact: 1.00 is the world average for papers of the same subfield, year and type, so values compare across fields.

The badge is the journal’s quartile in this list.

OJR

Citations per paper over a two-year window, counted from OpenAlex. It is not field-normalized, so compare it only between journals of the same field.

▲ or ▼ is the change from 2014. This is OpenJournalRank’s own count, not Clarivate’s Journal Impact Factor.

Citable documents (articles, reviews and conference papers) published in 2012–2014, the window the 2015 OJR is computed on. A journal needs at least 30 to be ranked.

Share of the journal’s 2012–2014 papers that are free to read in any open-access form. The green OA tag next to a title marks a fully open-access journal.

List price of the article processing charge in US dollars. “$0 listed” means the listed price is zero; a dash means no price is listed.

The line is the journal’s OJR from 2006 to 2015.

Compare
1Journal of MarketingSAGE Publishing · United Kingdom
9.45Q17.21 2.51 up from 201418216%$5,400
2Journal of the Academy of Marketing ScienceSpringer Science+Business Media · United States
9.41Q14.94 0.12 down from 201412030%$4,790
3Journal of service managementEmerald Publishing Limited · United Kingdom
8.50Q14.59 1.27 down from 201410421%—
4Journal of Service ResearchSAGE Publishing · United States
6.49Q14.45 0.10 down from 201411526%$3,900
5International Journal of Electronic CommerceTaylor & Francis · United States
6.36Q12.82 0.74 down from 2014679%—
6Journal of RetailingElsevier BV · United States
6.07Q13.83 0.09 down from 201411925%$3,030
7Journal of International MarketingSAGE Publishing · United States
5.93Q15.04 0.42 up from 20147125%$5,400
8Journal of AdvertisingTaylor & Francis · United States
5.81Q14.60 1.58 up from 201410913%—
9Journal of Consumer ResearchOxford University Press · United States
5.76Q15.18 0.87 up from 201428210%$4,224
10Journal of Marketing ResearchSAGE Publishing · United Kingdom
4.96Q14.01 0.75 up from 201422115%$5,400
11Journal of Business ResearchElsevier BV · United States
4.87Q13.52 1.19 up from 201492424%$4,440
12Organization & EnvironmentSAGE Publishing · United States
4.78Q15.13 1.19 up from 20146542%$3,900
13European Journal of MarketingEmerald Publishing Limited · United Kingdom
4.70Q12.79 0.48 down from 201428932%—
14Journal of Fashion Marketing and ManagementEmerald Publishing Limited · United Kingdom
4.58Q12.25 0.62 down from 2014949%—
15Journal of Retailing and Consumer ServicesElsevier BV · United Kingdom
4.50Q13.51 0.68 up from 201427819%$4,510
16Marketing ScienceInstitute for Operations Research and the Management Sciences · United States
4.13Q12.61 0.07 up from 201419714%—
17Marketing TheorySAGE Publishing · United Kingdom
4.11Q13.26 0.05 up from 201411531%$3,900
18Information Economics and PolicyElsevier BV · Netherlands
4.07Q12.18 0.95 down from 20147114%$3,930
19International Journal of Research in MarketingElsevier BV · United Kingdom
3.79Q12.25 0.26 down from 201413626%$4,000
20Marketing Intelligence & PlanningEmerald Publishing Limited · United Kingdom
3.72Q12.08 0.20 down from 201413018%—
21Journal of Services MarketingEmerald Publishing Limited · United Kingdom
3.52Q21.94 0.74 down from 201418623%—
22Asia Pacific Journal of Marketing and LogisticsEmerald Publishing Limited · United Kingdom
3.49Q22.35 0.25 down from 201411213%—
23Journal of Consumer PsychologyElsevier BV · Netherlands
3.41Q24.25 1.97 up from 201418619%$3,570
24Psychology and MarketingWiley · United States
3.41Q22.70 0.07 up from 201426414%$3,800
25Journal of Marketing ManagementTaylor & Francis · United Kingdom
3.38Q22.06 0.07 down from 201428826%—
26International Journal of Retail & Distribution ManagementEmerald Publishing Limited · United Kingdom
3.37Q22.51 0.04 down from 201416014%—
27Journal of Advertising ResearchAdvertising Research Foundation · United States
3.23Q21.54 1.21 down from 201415221%—
28Qualitative Market Research An International JournalEmerald Publishing Limited · United Kingdom
3.17Q22.41 0.95 up from 2014727%—
29The Journal of Marketing Theory and PracticeTaylor & Francis · United States
3.10Q21.51 0.53 down from 20149329%—
30Journal of Consumer BehaviourWiley · United Kingdom
3.00Q21.90 0.11 up from 201414816%$3,350
31Journal of Consumer MarketingEmerald Publishing Limited · United Kingdom
2.90Q21.69 0.04 down from 20142272%—
32Journal of Social MarketingEmerald Publishing Limited · United Kingdom
2.87Q22.24 0.05 up from 20144814%—
33Journal of Brand ManagementPalgrave Macmillan · United Kingdom
2.57Q21.84 0.23 up from 201413626%$3,390
34Quantitative Marketing and EconomicsSpringer Science+Business Media · Netherlands
2.39Q21.48 0.14 up from 20143518%$2,990
35Journal of Product & Brand ManagementEmerald Publishing Limited · United Kingdom
2.37Q21.66 0.10 up from 201421613%—
36Service ScienceInstitute for Operations Research and the Management Sciences · United States
2.33Q21.26 0.52 down from 20147312%—
2.29Q22.13 0.15 down from 201421019%$3,400
38Journal of International Consumer MarketingTaylor & Francis · United States
2.29Q21.98 0.98 up from 20147113%—
39Journal of Strategic MarketingTaylor & Francis · United Kingdom
2.21Q21.49 0.18 up from 201413828%—
40Marketing LettersSpringer Science+Business Media · Netherlands
2.13Q21.65 0.03 down from 201417819%$3,190
41Journal of MacromarketingSAGE Publishing · United Kingdom
2.12Q31.61 0.20 up from 201416213%$3,900
42International Journal of Market ResearchSAGE Publishing · United Kingdom
2.12Q31.75 0.39 up from 201415710%$3,650
43Service Industries JournalTaylor & Francis · United Kingdom
2.07Q31.08 0.42 down from 201417822%—
44Australasian Marketing Journal (AMJ)SAGE Publishing · Australia
1.96Q31.26 0.01 down from 201410918%$3,900
1.83Q30.98 0.14 up from 2014618%—
46Service BusinessSpringer Science+Business Media · Germany
1.74Q31.47 0.38 up from 201412817%$3,190
47Journal of Marketing AnalyticsPalgrave Macmillan · United Kingdom
1.73Q31.37 0.27 up from 20143817%$3,290
1.73Q31.10 0.03 up from 201410310%—
49AMS ReviewSpringer Science+Business Media · United States
1.61Q31.82 0.60 up from 2014360%$3,290
50Arts Marketing An International JournalEmerald Publishing Limited · United Kingdom
1.49Q30.95 0.16 up from 201432——

Citations made in 2015. Corpus-wide, 78.1% of core-journal articles and reviews published that year have at least one matched reference; the share varies by journal and field.

18 additional Marketing journals with metrics are unranked under this release’s eligibility rules: a journal needs at least 30 citable documents in 2012–2014, at least 80% of them with a subfield, and a positive world-average expectation. Ranks are within the whole category; filters hide rows without re-ranking. OJR excludes self-citations.

Rising journals

At a glance

Indicator year: 2015. Publication window: 2012–2014. How these summaries are calculated

Ranked journals
80
Window papers (baseline)
36,422 +27.8% from indicator year 2012
Median OJR
2.13 -2.5% from indicator year 2012
Rising journals (2025)
7

Window papers are the baseline paper population: citable papers (articles, reviews and conference papers) from 2012–2014 in all journals of the world-average baseline, including non-core journals, counted by each paper’s own subfield. They are not the papers of the ranked journals alone.

Category by indicator year
MeasureYear series20002001200220032004200520062007200820092010201120122013201420152016201720182019202020212022202320242025
Ranked journals4748515655575858616569717378778079828686868280808280
Window papers (baseline)7,9328,8819,86311,14612,15313,54914,97816,66518,46520,43122,83025,18828,49431,21533,95636,42239,38841,66443,42545,31248,76153,52957,96161,33567,09774,992
Median OJR1.401.421.471.581.641.8942.012.122.332.142.072.192.181.902.092.132.1642.0231.611.741.8902.032.212.1652.0242.30

How to read these rankings

OJR, the OpenJournalRank Indicator
A field-normalized 3-year citation impact, computed from OpenAlex with the NCI3 method. It divides the citations a journal’s papers received by the world average for papers of the same subfield, year and type, so 1.00 is the world average and 2.00 means twice as many citations as expected. Because it is normalized, it can be compared across fields. Read the methodology
Quartiles
Q1 to Q4 split the ranked journals of the list you are viewing into four equal groups by OJR. A journal’s quartile depends on the list: the same journal can be Q1 in its subfield and Q2 among all journals.
Impact factor (2-year)
Citations per paper over a two-year window, counted from OpenAlex. It is easy to compare with familiar impact factors but is not field-normalized, so compare it only within a field. It is not Clarivate’s Journal Impact Factor. Why it differs from the Journal Impact Factor
Rank ranges
Each rank in the latest year carries a likely range from 1,000 resamples of the journal’s papers. Where two journals’ ranges overlap, the data cannot tell them apart, so treat neighbouring ranks as ties.